Marketing Analytics Lead Analyst

Job Title: Marketing Analytics Lead AnalystLocation: Hybrid – Bloomfield, CT (Preferred) | Open to 100% Remote (EST hours)Pay: $35Summary:The Marketing Analytics Lead Analyst supports analytics and reporting for the Individual & Family Plan business segment within a leading healthcare organization. This role partners closely with marketing and business teams to measure campaign performance, generate actionable insights, and optimize marketing effectiveness across acquisition, engagement, and retention efforts.Key Responsibilities:Collaborate with marketing and business leaders to identify analytics needs and deliver data-driven solutions.Develop and maintain marketing dashboards and visualizations to track performance across digital and traditional channels.Design, execute, and analyze marketing tests (A/B or multivariate) to evaluate campaign impact and guide optimization.Ensure data accuracy, campaign tracking consistency, and timely delivery of reports.Identify and resolve data or process gaps through root-cause analysis and cross-functional collaboration.Automate reporting workflows and maintain documentation of best practices.Provide ad hoc analytics support to marketing and leadership teams as needed.Required Skills & Experience:3+ years of experience in marketing analytics, business analytics, or digital analytics (healthcare experience preferred).Strong proficiency with data extraction and analysis tools: SQL, Python, Databricks, Teradata, SAS.Hands-on experience with Adobe Analytics/Customer Journey Analytics and Tableau (highly preferred).Demonstrated ability to analyze complex datasets and communicate findings clearly.Experience designing and evaluating marketing experiments (A/B or multivariate testing).Strong attention to detail, analytical problem-solving, and data storytelling skills.Self-starter with the ability to work independently and meet deadlines.Schedule:Full-time | Standard business hours (EST)Hybrid in Bloomfield, CT preferred | Open to 100% remote for qualified candidates