Marketing and Communications Manager

PositionMarketing and Communications ManagerMain PurposeDevelop and implement comprehensive marketing strategies showcasing the Field Band, to strengthen the organisation’s brand, attract donors, and support its mission of empowering youth through music and the arts.Reporting StructureChief Executive OfficerTeamChief Executive OfficerBusiness Development ManagerMarketing and Communications OfficerNational Operations ManagerFBF ContextFBF is a non-profit company. Our programmes have evolved with the overall aim to foster holistic development targeting various economic and social issues faced by South African youth. We utilise arts (in the form of marching bands) as a catalyst to stimulate an empowered, self-confident and healthy community of band members and staff alike.FBF ValuesExcellence, Discipline, Honesty, Empathy, Self-belief, Respect, Equality & IntegrityKey Performance AreasDevelop and implement marketing and branding strategiesCreate content for various platforms (digital and traditional media)Design materials for print and online distributionDevelop promotional materialFacilitate event marketingImplement branding activities and optimise branding opportunitiesManage the online presence and level of engagementManage all public relations including co-ordinating press releases, interviews and media briefingsManage stakeholder relationsSecure coverage in traditional media (television, radio, newspapers, magazines)Oversee outdoor advertising effortsPlan and execute community outreach programmesAnalyse and report on marketing activities monthly and quarterlyAid in compiling the annual reportManage Marketing and Communications OfficerQualifications and Technical RequirementsNdip, BA, or BCom in Marketing or Communication Science3–5 years in a similar roleExperience in social media and website management, and traditional mediaExperience with various design, content creation and distribution toolsDemonstrated experience in public relationsNPO/NGO experience an added advantagePolice clearanceFunctional CompetenciesExcellent marketing skillsCreativityExcellent planning and organising skillsExcellent written and verbal communicationHolistic report writingMentoringBehavioural CompetenciesSelf-starterDecision makingRelationship building and interpersonal skillsAdaptability and flexibilityEffective problem solvingResults drivenAnalytical thinkingIntegrity and professionalismReflectiveCreativity and innovationRole model positive behaviour