Marketing Channel CRM

Nityo Infotech Corporation is the fastest growing IT Services and Solutions Company with global headquarters in New Jersey, US. Our services span from Application Management Outsourcing, Packaged Application Services, Remote Infrastructure Management, Product Development and Support, to higher value-added offerings including Managed Platform and Product Engineering Services. Globally, Nityo serves enterprises across 15+ verticals like Banking, Insurance, Telecom, Aviation, Fintech Hospitality, Manufacturing and more.📍 Location: South Jakarta🏢 Client Industry: Startup Technology Industry📅 Employment Type: Contract 6 months💻 Work Type: OnsiteAbout the Team:The Owned Media Channel (OMC) team is central to maintaining the customer lifecycle,driving cross-selling opportunities, and increasing the Monthly Transacting User (MTU) base throughhighly effective in-app communications and email marketing.🎯 About the Role:This role is execution-focused, ensuring the flawless deployment of all owned mediacommunications. The OMC Specialist will be the central executor for campaign launches,scheduling, and channel governance.Execute and Deploy: Implement, set up, and deploy campaigns across all owned media channels, including Push Notifications, In-App Pop-ups/Banners, and Email Marketing.Campaign Management: Accurately configure campaign settings, target audiences, and creative assets within the marketing automation platform.Schedule Gatekeeping: Manage and maintain the overall OMC communications schedule, coordinating deployment timelines across various stakeholders and verticals.Automation Deployment Support: Support the implementation and deployment of Automated Customer Relationship Management (CRM) workflows and campaigns, following established test plans.Channel Implementation: Support the execution of SMS & WhatsApp Marketing campaigns. Reporting Support: Generate and format standard OMC reporting data (execution data and performance metrics).✅ Requirements: Possess 2-3 years of hands-on experience in the setup, deployment, and execution of various types of marketing campaigns using marketing automation tools.Demonstrate strong implementation skills and a meticulous approach to campaign setup and testing.Be willing to thrive in a fast-paced, high-volume environment with a strong focus on execution.Be able to coordinate effectively and manage tasks under tight deadlines.Understand the data flow between the marketing automation platform and owned media channels.Have working knowledge of building and deploying Push Notifications, In-App Messages, Email, and WhatsApp communications.Domain Specific Skills:Proven experience in executing omni-channel campaigns using a major Marketing Automation Tool (e.g., Salesforce Marketing Cloud, Braze, Insider, etc.).HTML 5 for email template creation, scripting knowledge will be an added advantage.Functional knowledge of data flows and segmentation logic within a CRM/marketing platform.