Marketing Director

Crossing Hurdles is a global recruitment firm partnering with a fast-growing AI-driven recruiting marketplace that connects companies with specialized recruiters to fill their hardest roles turning months of hiring into days.Role: Marketing LeadCompensation: $190k - $220k + EquityLocation: San Francisco, California (5 days/week)YOE: 5 - 10 years of experience in a marketing leadership role at a software, insurance, or fintech (financial services) business and 2+ years in a product marketing (PMM) specific roleAbout Client:It is modernizing commercial insurance for high-hazard businesses (e.g., large-scale construction) by combining innovative underwriting with purpose-built software.The company’s full-stack platform supports everything from submission intake to policy issuance and is complemented by native SaaS tools that improve client outcomes and drive differentiation.About the role:First dedicated marketing hire at the company.Role is a marketing generalist leadership position, responsible for building out it’s marketing function from scratch and eventually scaling a team.Reports directly to the CEO and collaborates heavily with the CTO and cross-functional teams (product, engineering, underwriting/sales, customer experience).Key Responsibilities:Own and evolve it’s brand narrative and external positioning.Lead a full website rebuild, including messaging, UX, and conversion optimization.Develop and execute multi-channel campaigns, including digital, field, and product launch strategies.Translate internal capabilities and product features into clear, compelling go-to-market messaging.Create sales enablement materials and support business development efforts across stakeholder groups.Identify and execute unique events or customer experiences that drive brand awareness and growth.Be accountable for growth-focused KPIs and build a measurable marketing engine.Manage external vendors or agencies as needed (e.g., for the website relaunch).Ideal Candidate Profile:5–10 years of marketing experience; rising senior or director-level.Hands-on operator who can handle both strategy and execution (party of one for now).Experience in product marketing, brand development, and sales enablement preferred.Background in B2B SaaS, FinTech, or InsurTech strongly preferred.Comfortable working in a fast-paced, startup environment with minimal resources.Track record of full product lifecycle marketing (from messaging to launch to campaign analysis).Strong presentation and storytelling skills must be able to communicate complex products in a human, intuitive way.Why candidates should join:Rare opportunity to fully own and define the marketing function at a high-growth startupTackle real-world challenges in construction, energy, and infrastructureCombine tech-forward storytelling with tangible real-world impactJoin a mission-driven team rewriting how critical industries manage risk