Marketing Executive (6 months contract)

About usFirst Digital is a digital asset focused trust, custody, financial technology company at the vanguard of the emerging digitalization of assets, where the full value for your worldly assets can finally unite like other digital data. Our best-in-class custodian and near-banking layer enables previously unattainable options for payments, asset management and access to products that can help enhance financial inclusion.Our infrastructure – including FDUSD, Asia’s 1st home grown blockchain-based USD stable-coin – Developed to help economies, institutions and developers gain access to technology breakthroughs and capitalize on the digital evolution of finance, trust, and technology.About the Role We are seeking a dynamic and results-oriented Marketing Executive to join our team on a contract basis. This remote role focuses on driving business growth through strategic and performance-based digital marketing initiatives. The ideal candidate is proactive, data-driven, and experienced in executing end-to-end digital campaigns with a strong emphasis on search optimization and campaign management.Key ResponsibilitiesDevelop and execute comprehensive marketing strategies to drive sustainable business growth and increase brand visibilityManage and optimize online search efforts, including SEO (on-page, off-page, technical, and content optimization) and SEM (Google Ads/PPC campaign setup, keyword management, bidding strategies)Plan, launch, and manage multi-channel digital marketing campaigns across platforms such as search, social media, email, and display advertisingClosely monitor campaign performance metrics (e.g., CTR, CPC, ROAS, conversions, traffic, engagement) using tools like Google Analytics, Google Ads, and other analytics platformsAnalyze data insights, identify optimization opportunities, and make real-time adjustments to improve campaign efficiency and ROICollaborate closely with cross-functional teams (e.g., content, product, design, sales) to align marketing initiatives with overall brand objectives and support broader growth projectsStay updated on digital marketing trends, tools, and best practices to recommend innovative approachesRequirementsProven experience (2+ years preferred) in digital marketing, with hands-on responsibility for SEO and/or SEM campaignsStrong understanding of cryptocurrency, blockchain technology, and Web3 ecosystems (essential / highly preferred) — ability to discuss concepts like wallets, tokenomics, DeFi, NFTs, on-chain data, and community dynamics confidentlySolid understanding of performance metrics, A/B testing, and data-driven decision making