Marketing Executive

Job Purpose: The Marketing Executive supports day-to-day campaign planning and execution across digital and offline channels. The role focuses on growing brand awareness, generating qualified leads, and improving conversion through data-driven content, paid media, CRM, and analytics. You will work closely with Sales, Product, and Design to deliver measurable results. Key Accountabilities: Plan, launch, and optimize multi-channel campaigns across email, social, search, display, and partnerships to hit monthly targets.Create and adapt content for web, social, email, and ads including briefs, copy, basic visuals, and short videos.Maintain the content calendar and coordinate with internal teams and external agencies or creators.Execute paid campaigns on platforms such as Google Ads and Meta. Monitor spend, pacing, and performance. Recommend tests to improve ROAS and CPL.Support website updates, landing page creation, and on-page SEO. Coordinate A/B tests to improve conversion rate.Run CRM and lifecycle journeys for acquisition, onboarding, engagement, and retention. Build segments and track funnel health.Prepare weekly and monthly performance reports using GA4 and ad platform dashboards. Translate insights into clear actions.Manage influencer and UGC programs end-to-end including sourcing, briefing, contracting, and performance tracking.Ensure brand consistency across all touchpoints and maintain asset libraries and guidelines.Use generative AI tools responsibly to speed up research, copy ideation, and asset variations while maintaining brand voice and accuracy.Support events, webinars, and sponsorships, including logistics, invites, and lead capture.Comply with data privacy, consent, and unsubscribe practices in line with applicable laws.