Social Media Specialist

Company DescriptionREEF Luxury Developments creates exceptional living experiences within luxurious, thoughtfully crafted residential and commercial projects in the UAE. With patented innovations like Sunken Balconies and Winter Gardens featuring integrated outdoor cooling, we redefine outdoor luxury by seamlessly blending comfort and elegance. Our unique designs ensure every outdoor space becomes a sophisticated retreat, offering year-round serenity. Known for creating integrated communities, REEF Luxury Developments delivers unmatched quality, making us a top choice for premium living in the UAE real estate market.Position: Social Media SpecialistLocation: Dubai, UAECompany: Reef Luxury DevelopmentsEmployment Type: Full-time | On-site About the RoleWe are seeking a highly creative and strategic Social Media Specialist with experience in real estate marketing. The ideal candidate will be responsible for managing all social media accounts, creating high-quality content, running paid campaigns, and enhancing brand visibility across all digital channels. Key ResponsibilitiesDevelop and implement a strong social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube, and X.Plan, create, and publish engaging content including reels, posts, stories, videos, and captions.Manage the monthly content calendar aligned with marketing goals and property launches.Coordinate with designers, videographers, and the sales/marketing team for content requirements.Track social media analytics and performance (reach, engagement, leads, conversions).Run paid ads / boost campaigns across platforms when needed.Manage community engagement—responding to comments, messages, and inquiries.Monitor competitor activity and trends in the real estate and luxury segment.Ensure brand guidelines and tone of voice consistency across all platforms.Optimize content for maximum reach and lead generation.Support marketing campaigns, events, open houses, and project launches. RequirementsBachelor’s degree in Marketing, Communications, Media, or related field.Minimum 2–4 years of experience as a Social Media Specialist, ideally in real estate in Dubai.Strong understanding of digital marketing trends and algorithms.Expertise in creating short-form video content (reels, TikTok, edits).Knowledge of design basics (Canva/Photoshop) is a plus.Experience with paid ads and analytics tools (Meta Ads, TikTok Ads, Google Analytics).Excellent English communication and copywriting skills.Creative mindset with attention to detail.Ability to work in a fast-paced, target-driven environment. What We OfferCompetitive salary + benefitsCareer growth within a rapidly expanding real estate companyA dynamic, creative, and collaborative work environmentOpportunity to work on premium luxury real estate projects