Marketing Executive

Hi 👋 we’re Genio. We make study software that improves your confidence and ability to learn. We’re a SaaS scale up and one of the fastest growing tech companies in the North. There’s 100+ of us around the UK with our HQ in Leeds. Our software is award-winning and used by 160,000 students at over 1000 universities & colleges worldwide. We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030. 💡About the roleWe’re looking for an organised and driven Marketing Executive to join our growing marketing team. In this role, you’ll help us connect with our key audiences and bring in great new leads through executing on event projects and focused Account-Based Marketing (ABM).You’ll be responsible for making sure our campaigns and events run smoothly, turning our ideas into engaging, personalised content, and coordinating all the logistics for professional, high-quality in-person and virtual experiences. If you’re someone who knows how to get things done, keep a friendly smile, and create memorable moments for our audience—this could be the role for you.👋 Meet the team You’ll be joining a supportive, ambitious team of marketers spanning Events, Account Based Marketing, Demand Gen, Content, Learner Marketing, and Brand. The Genio Marketing Team balances a data and results-driven mindset with a resourceful, creative approach to engaging our audiences. The team is led by Tate and works closely with Product Marketing, Customer Success, and Sales.🚀 What you’ll be doing Event & Conference LogisticsYou'll be the event logistics star, managing everything from coordinating vendors and suppliers to briefing our internal teams and helping negotiate sponsorship deals.You'll support our site visits and make the entire process more efficient by helping to template the workflow.You'll handle communication around events—drafting invitations, managing pre- and post-event outreach, and driving social media buzz.You'll be responsible for ordering and organising our company merchandise for events and special customer packs.Campaign Execution & PersonalisationYou'll be hands-on with our tactical ABM work, which means creating personalised content—think custom direct mail, engaging data sheets for events, and dedicated landing pages.You'll track how well your campaigns are performing, using insights and data to constantly improve and boost our conversion rates.You'll team up with internal groups, including our Content team, to make sure we have all the right materials ready to go.B2B Community & Virtual EventsYou'll own and execute virtual roundtables aimed at senior-level attendees, managing the coordination and outreach from start to finish.You'll get to research and explore new event opportunities and emerging audiences for us to target.👤 About youWe’re looking for someone with:An understanding of how to plan out and execute in-person event projects.An exceptional ability to manage multiple short-term deadlines and organise complex event processes into clear, manageable project plans. You're a brilliant organiser!Solid experience working with a variety of internal teams (including Sales, Customer Success, Product, and Marketing) and managing relationships with external suppliers and partners. You know how to collaborate effectively.A flair for copywriting and the ability to craft genuinely engaging and compelling content, especially for important communications like emails and event outreach.Hands-on experience in creating personalised customer experiences that make a real difference and stand out.Experience using Hubspot or similar CRM.Preferable but not essential:Experience using Canva and digital design tools.💰Salary and benefits£32,000 - £38,000 per annum🏖️ 33 days annual leave (Inclusive of bank holidays)🎄 3 gifted days off at Christmas🎓 Generous individual learning and training allowance ⌚ Truly flexible hours to suit when you work best 💻 Full home working set up and beautiful collaborative office space 🌴 Nomad working policy with family travel insurance 🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)🤍 Health cash plan (from glasses to massages) 💸 6% employer pension contribution🏢 Location We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. Due to the dynamic nature of this role, we would expect the successful candidate to be in the office at least twice a week, so please bear this in mind when submitting your application. We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to recruitment@Genio.co. 💡 What to expect next We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way. If we invite you to meet with us for interview, here’s an overview of what the process will look like: Screening interview with someone in our Recruitment team (30 minutes). First stage interview with the hiring manager and another Genio colleague (1 hour).Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with the hiring manager and one of the Executive Team.Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.  👀 Interested in learning more about a career at Genio? Here are a few further resources:About GenioWorking at Genio BlogThe Genio Study Tool💌 Not quite the right role for you however you’d love to be a part of Genio’s journey? Let’s connect! Reach out to recruitment@Genio.co and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in. 📄 Applicant Privacy Notice We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.  About UsAt Genio we envision a world where every person has the tools and confidence to expand what’s possible through learning. We believe this happens when you equip, empower, and encourage learners with courses to develop study skills, and tools that put knowledge into action, unlocking better learning.We think carefully about how people learn, and we're equally thoughtful about how we work. We seek meaningful impact at scale by helping individuals unlock more of their potential and by learning continuously ourselves.If you're driven by empowering individuals to reach their full potential through learning, you could be exactly who we're looking for. Check out our live roles below.