Marketing Executive

Role SummaryWe are looking for a creative, proactive, and hands-on Marketing Executive to grow the Truly Gourmet brand locally and internationally.You will manage day-to-day marketing activities including social media content, KOL coordination, campaign planning, and distributor marketing support.This role suits someone who is resourceful, fast-learning, and excited to build a fast-growing snack brand.Key Responsibilities1. Social Media & Content CreationPlan and execute monthly content calendar (TikTok, Instagram, Facebook, 小红书, etc).Produce short-form videos and basic edits for product highlights, behind-the-scenes, and lifestyle content.Write captions, product stories, and trending copy.Monitor engagement, comments, and messages.2. Branding & Creative ExecutionAssist in designing simple marketing materials using Canva (posters, social media graphics, packshots).Coordinate with external designers, photographers, and videographers when needed.Maintain consistent brand voice and visual identity.3. Influencer & KOL CoordinationIdentify suitable creators and manage collaborations.Prepare KOL briefs, product shipments, and campaign tracking.Evaluate performance of KOL posts and optimize for future campaigns.4. Campaigns & PromotionsExecute marketing campaigns for festive seasons, promotions, and new product launches.Support Shopee/Lazada promotional activities with banners and product visuals.Assist in planning sampling activities and roadshows when needed.5. Distributor & Export SupportPrepare marketing decks, product information sheets, and visuals for distributors.Provide localized visuals (EN/Malay/Chinese) for partners in Singapore, Hong Kong, Australia, Korea, etc.Update brand assets and ensure alignment with export customers.6. Digital Advertising (Basic)Assist in boosting posts and simple ad setups.Work with external agencies for more advanced ads (retargeting, conversion campaigns).7. Market Research & ReportingTrack competitor trends, pricing, and new product launches.Monitor brand performance across platforms.Prepare monthly marketing reports and improvement plans.RequirementsDiploma/Degree in Marketing, Mass Communication, Design, or related fields.1–3 years of experience in marketing, FMCG experience is a bonus.Strong understanding of social media trends.Basic design skills (Canva) and video editing (CapCut or equivalent) or any webapp you are familiar with.Good communication skills in English, Malay (Chinese is a plus).Strong sense of responsibility, independence, and attention to detail.Enjoys creating content + hands-on execution.Able to work in a fast-moving environment.Why Join UsBe part of a fast-growing Malaysian snack brand with international expansion.Lots of space to try new ideas and creativity.Friendly and supportive work environment.Opportunity to work directly with founders and learn full FMCG branding from idea → market → export.KPIsContent output: 8–12 posts/monthSocial media growth: followers, engagementKOL campaigns completedDistributor requests completed on timeCampaign execution qualityBrand consistency & creativity