Marketing Manager - Immediate Joiner

Marketing ManagerLocation: Baner, PuneKey Responsibilities Strategic Marketing & PlanningDevelop and execute annual and quarterly marketing plans aligned with organizational goals and revenue targets. Translate business objectives into actionable marketing strategies across digital, social, and physical platforms. Collaborate closely with Sales and Business Development teams to ensure unified go-to-market initiatives. Brand ManagementBuild, maintain, and evolve a strong, recognizable brand identity across all communication touchpoints. Drive consistent brand tone, voice, and messaging that align with company values and target audience expectations. Spearhead brand awareness campaigns and strategic partnerships to strengthen RAMS’ positioning in the industrial technology domain. Digital & Social Media ManagementOversee and optimize all digital channels with a primary emphasis on B2B lead generation. Plan and execute targeted outreach campaigns for CXOs, EHS Heads, Supply Chain Directors, and Procurement Leaders. Manage paid campaigns (LinkedIn Ads, Google Ads, Meta Ads) to drive high-quality inbound leads. Monitor analytics, track conversion rates, and prepare monthly reports on lead quality, pipeline value, and ROI. Lead Generation & Revenue GrowthDesign and execute LinkedIn-based lead generation funnels focused on high-value B2B clients. Coordinate with the sales team to convert marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) and revenue opportunities. Maintain dashboards for lead tracking, campaign performance, and contribution to top-line growth. Ensure measurable revenue outcomes from marketing activities through strategic nurturing, remarketing, and relationship-building campaigns. Expos, Exhibitions & EventsPlan and execute RAMS’ participation in major industry expos, trade shows, and conferences. Manage event strategy, booth setup, promotional materials, and pre-/post-event lead follow-ups. Represent the company at selected events to build relationships with key decision-makers and partners. Team Leadership & AccountabilityLead, mentor, and evaluate the performance of the marketing team (digital, content, and design). Define KPIs, set clear accountability metrics, and ensure timely execution of campaigns. Build a culture of ownership, collaboration, and creativity within the team. Content & Collateral DevelopmentSupervise the creation of high-impact marketing materials—brochures, presentations, digital assets, and video content. Ensure content effectively communicates RAMS’ value proposition to both technical and managerial audiences. Maintain alignment between technical accuracy and marketing clarity. Market Research & Competitive IntelligenceContinuously monitor industry trends, competitor activities, and emerging opportunities in warehouse safety and digital infrastructure. Use insights to refine marketing and lead acquisition strategies. Identify new geographies and customer segments for expansion. Qualifications & ExperienceBachelor’s or Master’s degree in Marketing, Business Administration, or related field. 5–7 years of proven experience in B2B marketing, preferably in industrial technology, SaaS, or engineering domains. Demonstrated success in LinkedIn-based lead generation and revenue-focused campaigns. Strong understanding of digital marketing tools (LinkedIn Sales Navigator, HubSpot, Zoho CRM, Google Analytics, etc.). Experience managing cross-functional teams and marketing budgets. Excellent leadership, analytical, and communication skills. Key CompetenciesStrategic and analytical mindset with focus on performance outcomes. Strong understanding of the B2B buyer journey, especially for senior management clients. Excellent project management and multitasking skills. Ability to convert data insights into actionable marketing improvements. Confident, articulate, and persuasive communicator. Skills: b2b marketing,btl,linkedin ads,content strategy,brand management,lead generation,digital marketing,event management,expo management,gtm,paid social media campaigns,google ads,atl