Marketing Manager, Lay's Brand Communication, Lay's NPC;市场经理，乐事品牌沟通，乐事NPC

OverviewThis role is designed to support Lay's NPC AOP delivery and total brand equity building, including: Strategic Thinking: support business analysis and identify growth opportunities for NPC platform Business Insight: closely monitor and analyze business momentum, evaluate competition landscape and identify issues/opportunities. Creative Excellence: lead the evolvement of creative excellence with campaign delivery and team capability building Advanced Project Management: take full ownership to lead mega brand campaign (E2E campaign with NPD and global management), design total brand distinctive experience and the landing of full year cross-brand activities Cross-functional and Global Influence: Engage, enroll, and influence local cross-functional and global partners, including media, insight, BU & MU sales, GTM, R&D, Ops, etc to drive business growth, OTIF landing and global-local alignments.ResponsibilitiesDesign and deliver NPC business growth strategy: Support total NPC AOP strategy planning and landing Manage business momentum and identify issues and opportunities Lead competition understanding and develop anti-competition planElevate Lay's brand distinctiveness: Identify brand problem-to-solve and develop brand building strategy among young cohort, including media and social plan Evolve creative excellence and take full leadership of mega brand campaign planning and landing Design elevated brand experience with full year cross-brand collaboration plansStrengthen and enrich NPC portfolio with speed-to-market: Develop differentiated portfolio strategy to trade-in new consumers to the category and Lay's brand Lead E2E design and delivery of campaign-based LTOs and brand crossover NPDs Design and deliver product experience to unlock incremental business growthQualifications Independent project leadership to bring cross-functional teams together to deliver OTIF Strong creativity and sufficient experience of driving creative excellence to unlock new ways of brand communication Strong influential skills in managing cross functional partners and global partners Professional working proficiency in English is a must Solid knowledge of marketing innovation / campaign development / consumer Insights / market research 8+ years of proven experience in marketing, preferably with FMCG Passionate on brand marketing and innovation Strong data analysis skill, logical thinking with a clear mind Very committed and accountable with a high sense of responsibility to follow things regardless of challenges Great collaboration and communication skills Creative, open minded and digital savvy