Marketing Manger

TITLEMarketing Manager: Canada (TYPEBEA) REPORTS TOMarketing Director DIRECT REPORTSNone currently LOCATIONCanada (expert understanding of Canadian beauty consumer & retail landscape required) ABOUT CONDITORConditor is a global brand-building powerhouse, specialising in the cultivation, innovation, and operation of the next generation of beauty brands. We champion female entrepreneurship and deliver brands that resonate with meaningful impact. Our team of industry experts build brands from the ground up, partnering, innovating, and shaping the future of beauty. ROLE PURPOSEThe TYPEBEA Marketing Manager Canada is responsible for leading the implementation and operational delivery of TYPEBEA’s Canadian marketing strategy. As the market expert, this role ensures that all local marketing execution reflects the nuances of the Canadian beauty landscape across consumers, retailers, culture, and competition. The role requires a self-starter with strong commercial and executional skills, preferably with experience launching beauty brands in Canada. Premium beauty and/or specialty haircare experience is strongly preferred.KEY RESPONSIBILITIES: STRATEGIC IMPLEMENTATION·      Translate global brand strategy into Canadian market ready marketing plans and activity.·      Ensure all local execution reflects Canadian consumer insights, cultural nuances, and retailer expectations.·      Act as the Canadian brand expert providing local guidance, recommendations, and market intelligence.·      Builds strong relationships with local media and talent.·      Manage local agencies (when relevant)CHANNEL & CONTENT CONSISTENCY·      Ensure consistent messaging, tone, and brand application across all Canadian channels.·      Partner with Digital, Comms, and Content teams to tailor assets for the market without compromising brand integrity.·      Develop and maintain the Canadian brand calendar and local marketing timelines.·      SOCIAL & DEMAND CREATION SUPPORT·      Support locally relevant social content direction to build awareness and community in Canada.·      Identify culturally relevant content and partnership opportunities unique to the Canadian landscape.·      Use performance insights to inform future content and priority demand-driving moments.·      CROSS-FUNCTIONAL COLLABORATION·      Serve as the central point of contact for Canadian marketing implementation.·      Work closely with Commercial, Customer Marketing, Digital, Comms and Content teams to ensure cohesive execution.·      Collaborate with retail partners to ensure strong in-market activation and support.CREATIVE & BRAND OVERSIGHT·      Oversee adaptation and approval of creative assets for the Canadian market.·      Provide clear briefs and feedback ensuring assets suit Canadian channels, retailers, and consumers.·      Maintain high standards of premium beauty execution.PERFORMANCE & BUDGET MANAGEMENT·      Monitor and report on Canadian marketing performance metrics and KPIs.·      Track and manage Canadian campaign budgets and investment efficiency.·      Provide regular insights and recommendations to drive improved performance.GENERAL RESPONSIBILITIES·      Use the CONDITOR VALUES to guide behaviours and interactions.·      Take reasonable care of your own safety and the safety of others.·      Perform ad hoc duties as required, including team support during periods of absence. KEY SELECTION CRITERIA:QUALIFICATIONS & EXPERIENCE·      Bachelor’s degree in Marketing, Communications, Business or related field.·      6-8+ years’ experience in a marketing role within beauty, wellness, FMCG or specialty retail.·      Experience launching or scaling a beauty brand in the Canadian market strongly preferred.·      Expert knowledge of the Canadian beauty industry, retailers, and consumer behaviour.·      Premium beauty or specialty haircare category experience is a strong advantage.SKILLS & ATTRIBUTES·      Self-starter with strong initiative and problem-solving abilities.·      Exceptional project management and organisational skills.·      Ability to localise global strategy into market-ready execution.·      Strong commercial acumen and analytical capabilities.·      Ability to manage multiple workstreams in a fast-paced, high-growth environment.KEY PERFORMANCE INDICATORS·      Successful execution of Canadian marketing initiatives on time and within budget.·      Brand growth, awareness, and engagement metrics across the Canadian market.·      Retailer performance, activation quality, and sell-through improvement.·      Quality and consistency of market-specific creative output.·      Cross-functional alignment and local stakeholder satisfaction.