Marketing Specialist II

Join the Market Leader in Electric Power Data and Analytics SolutionsThe electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.Be a part of our successful, growing business during international transformation.Position SummaryYes Energy is expanding our marketing team to grow and elevate our customer engagement strategy through webinars, customer communications, and brand advocacy. We’re seeking an energetic Marketing Specialist who will take ownership of project managing webinars from concept to completion and help amplify their reach through creative, multi-channel marketing campaigns.The Marketing Specialist coordinates speakers, manages timelines, and drives email and social media promotion while ensuring our audience has a polished, professional experience. You’ll also support ongoing customer communications programs to strengthen engagement and retention, including release notes, educational opportunities, and general updates. You’ll contribute to broader marketing efforts by writing compelling emails for current and prospective customers, assisting with content creation and social media amplification, supporting in-person events, and helping build awareness of Yes Energy’s brand and products.Position DetailsSalary: $75,000 – $85,000Full-time Hybrid - 2 days a week in the office Location: Boulder, CO Reports To: Director, Customer MarketingPrimary ResponsibilitiesLead the planning and execution of webinars (topic selection, scheduling, speaker coordination, promotion, rehearsals, follow-up)Drive registration and attendance for both live and on-demand webinars through targeted email, social media, and digital marketing campaignsDevelop, run, and optimize multi-channel marketing campaigns across email, social media, and other digital channels.Write marketing copy and content (emails, landing pages, social posts, promotional assets, campaign messaging)Collaborate with cross-functional teams (product, sales, content) to align messaging, timing, and assets.Monitor and report on campaign performance, webinar metrics, and social analytics, and make recommendations for improvement.Build, track, and execute campaigns using marketing tools and platforms (HubSpot, Zoom, social scheduling tools).Maintain brand consistency and manage marketing asset libraries, templates, and collateral.Stay current with digital marketing and social media trends, tools, and best practices.Assist the general marketing team (events, demand gen, product) with additional tasks, as needed.Minimum QualificationsBachelor’s degree in marketing, communications, business, or related field (or equivalent experience). Minimum of three years of experience in marketing, digital media, communications, or related roles.Proven track record in project managing webinars or virtual events from concept through execution.Experience running marketing campaigns involving email + social media.Excellent written and verbal communication skillsStrong writing skills and ability to craft engaging, conversion-focused copy.Hands-on experience with HubSpot or similar marketing automation / CRM tools.Experience using Zoom or comparable webinar platforms.Proficiency in using major social media platforms (LinkedIn, Instagram, Facebook).Excellent organizational skills, strong attention to detail, and ability to manage multiple projects simultaneously.Self-starter with a proactive mindset and willingness to roll up sleeves.At Yes Energy, we value connecting directly with candidates. We kindly ask that third-party recruiters and agencies not submit resumes, as we are not open to external recruiting partnerships.OverviewABOUT YES ENERGYYes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily. The business is a leader in all aspects of information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers. Yes Energy has a team of over 350 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand, Tokyo, Japan; and Bucharest, Romania.CultureYes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop our solutions in line with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.Around the office, our culture is driven by some pretty fundamental values that we’re proud of:We love innovation and solving tough challenges;We are “high standards people” who combine passion and pride with hard work and rewards of all kinds-- in an ethic that is consistent across the company;We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business;We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area. This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways; We are constantly growing. Professional development happens every day and every year.Compensation And BenefitsWe offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.