Marketing Specialist

12 month contract + possible extensions Hybrid 2-4x per week in Toronto Pay: $23/hr T4 Must Haves2–3 years of marketing experience (including co-ops/internships) in program coordination, analytics, or campaign supportStrong analytical skills with ability to derive insights from data (intermediate abilities with Excel)Proven project/program management skills including creating workback schedules, timelines, and coordinating cross-functional deliverablesAbility to craft compelling narratives from data, balancing analytics with storytelling to influence stakeholdersFoundational understanding of brand marketing and campaign execution (creative development, asset trafficking, rollout coordination)Excellent multitasking and collaboration skills, comfortable working with digital, creative, and ecommerce teams to deliver on timeHigh attention to detail with a creative eye for marketing assets and customer experience Nice to HavesExperience in CPG marketing or retail environmentsFamiliarity with ecommerce platforms and digital campaign executionHands-on experience building or enhancing marketing dashboards (e.g., Power BI, Tableau, Google Data Studio)Exposure to trafficking creative assets and managing partner relationships Job DescriptionInsight Global is seeking a dynamic Marketing Program Specialist to support a leading Canadian retailer’s marketing initiatives. Reporting to the Senior Manager, you will own program timelines, build workback schedules, and deliver data-driven reporting that tells a clear, impactful story. This role blends analytical rigor with creative coordination — you’ll dive into performance data using Excel and internal dashboards, then translate insights into actionable recommendations for campaign optimization. You’ll collaborate closely with digital, creative, and ecommerce teams to traffic assets, support tactical campaign execution, and ensure seamless rollout. Ideal for a junior-to-mid-level marketer (2–3 years including co-ops) with strong program management, multitasking ability, and a passion for blending data with brand storytelling. CPG or retail experience is a strong plus. This is a high-visibility role with room to grow in a fast-paced, collaborative environment.