Marketing Specialist

At Peak, we are reaching hundreds of millions of users with our products. Marketing Team is at the core of developing and implementing marketing strategies in order to create impact and reach even more users.We are seeking a highly motivated and analytical Marketing Specialist to join our dynamic team at Peak. As a Marketing Specialist, you will play a pivotal role in scaling our games worldwide by leveraging your analytical skills and creativity. If you're passionate about mobile gaming and enjoy working in a collaborative, fast-paced environment, you might be the person we are looking for!Learn more about how we work in Marketing here!Here's what you'll doDevelop and execute innovative marketing strategies to drive player acquisition, engagement and monetization for our mobile gamesAnalyze user data, market trends, and competitor insights to make data-driven decisions and optimize marketing campaignsManage and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networksMonitor key performance metrics to track the success of marketing campaigns and optimize them for higher performance metricsContinuously test and iterate on marketing strategies to maximize the performance of our Marketing campaignsBuild and maintain relationships with external partners and vendorsTeam up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skillsDesired skills and experiencesUniversity degree preferably in Engineering, Business Administration or EconomicsA creative mindset with the ability to think outside the boxExcellent communication and interpersonal skillsProven analytical abilities, with experience working with data sets. Passion for mobile gaming and an understanding of the gaming culture is a plusAreas in which you'll continue to growGoogle Ads, Meta Ads, Display & Programmatic AdvertisingWorking with huge data sets and deduce actionable insightsImproved perception of creative conceptsAgile decision-makingBuilding relationships with global companiesAnalytical thinkingWorking at PeakFast-paced environment with a tight-knit and collaborative cultureNever-ending learning and development opportunitiesRelevant conferences abroad to stay up to date with the latest industry trends.Team events and tripsWe support your personal and professional development with challenging projects and regular feedbackFull health benefits