Performance Marketing Lead

As AgeSA, we exist to "Deliver the goodness at the core of our work with the goal of creating a trusting society filled with happy individuals." Guided by this purpose, we are a wonderful family that takes action for goodness, acts boldly to make a difference, thinks simply to grow, feels excited to explore, and works together to break boundaries!With thoughtfully designed flexible working models, the trendiest digital applications, an inclusive and friendly environment where lifelong friendships are built, and a big family deeply connected at heart, we are here to replace the "what-ifs" in your life with "I'm so glad I did!"If reading these lines excites you as much as it excites us, we can’t wait to welcome you to our team!We are seeking a highly skilled Performance Marketing Lead to drive our digital growth and performance strategy across multiple channels. This role will collaborate closely with our brand communication, digital development, data analytics, and customer experience teams to deliver measurable results and enhance ROI from all paid media efforts.Qualifications;Minimum 7 years of experience in performance marketing, preferably within an agency environment.Proven expertise in Adjust, Facebook Business Manager, and Google Analytics (advanced level).Strong analytical skills with a data-driven mindset.Excellent understanding of digital media, paid social, and attribution models.Experience managing cross-functional projects with brand and digital teams.Strong communication and presentation skills in English.Main Responsibilities;Develop and execute comprehensive performance marketing strategies across digital channels, including Meta, Google, and programmatic platforms.Manage and optimize media budgets to ensure maximum efficiency and impact.Lead campaign setup, tracking, and performance analysis using Adjust, Facebook Business Manager, and Google Analytics.Collaborate with internal teams and external agencies to ensure alignment with brand communication objectives.Provide detailed insights and recommendations based on data-driven performance analysis.Continuously test, measure, and refine campaigns to improve conversion rates and cost efficiency.What Awaits You at Agesa?• Hybrid Work Model• Flexible Benefits: We can freely exchange our defined benefits for other benefits of our choice and use them as we wish.• Dress Code: We value comfortable working and do not enforce strict dress codes throughout the year! For example, in the summer, we work in shorts at the office to be less affected by the heat and to work more comfortably.• Company-Contributed Retirement Plan: We support you in investing in your future with the contributions provided by the company, proportional to your savings.• Sabancı Life: We benefit from various discount opportunities exclusive to Sabancı employees.• Clubs: We regularly train with our sports clubs in different disciplines and participate in inter-company tournaments throughout the year, achieving success! With our social clubs, we meet each month for enjoyable activities ranging from gourmet events and art workshops to concerts and theater, allowing us to socialize together.