Media Analyst

Role: Analyst – Biddable MediaLocation: Mumbai About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by our in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country. Functional Skill (Platform Knowledge Including Excel/Ppt): • Understanding the Basic Landscape of Digital (Biddable, Organic, Programmatic, Commerce) • In-depth Knowledge of Google Ads or Meta+Insta Ads + Basics of LinkedIn • Basic -Account Auditing • Basic Excel Reporting (Or Reporting On 1 Reporting Platform) • Basic Client Communication (Presenting Daily/Weekly Numbers, PacingSheet, Task List, • Data Trackers, Recommendation Trackers Etc) • Daily Log Keeping/Task Lists/Mom • Keyword Research & Mapping • Basic -Campaign Setup & Management • Data Analysis (Using Excel Functions -VLOOKUP, Pivots, Graphs) • Make A Presentation on PPT Using the Client/PFX Template (Includes Basic, Design Skills, Making Graphs Etc.) • Generate Insights • Understanding Of Optimization Logic & Carrying Out Basic Optimization Steps • Competition Understanding & Mapping Trends • Understanding Conversion Codes + Pixel Set Up Soft Skills & Behavioural Skills: • Communication Skills (With Peers, Manager & Basic Communication with Client on Calls/WhatsApp Etc.) • Basic Email Etiquettes • Take Ownership & Be Responsible for Own Work & Deadlines • Willingness To Learn New Things • Respectful To Peers, Manager, Clients • Time Management • Active Listening for Understanding the Tasks At Hand • Raising Issues/Red Flags in Time • Responsiveness -Managers, Peers, Clients (Specially With WFH)