Media Relations Specialist

This role is focused on executing a high-impact media relations campaign for a joint press release announcing a significant company acquisition by industry insiders. The ideal candidate will leverage their established network within media, business, and PR trade publications to secure targeted coverage. The project requires a strategic communicator who excels at relationship-driven outreach and can ensure the press release gains visibility in key industry outlets. This is a results-oriented assignment, ideal for a professional with a proven record of successful placements in media and communications trades.Responsibilities Personally pitch and distribute a pre-approved press release to relevant media, business, and PR trade publications Leverage existing relationships with editors and reporters at outlets such as PR Week, Adweek, Ad Age, Digiday, O’Dwyer’s, and PR News Secure mentions, features, or coverage in targeted publications Provide strategic counsel on media targeting and messaging to maximize impact Track outreach efforts and deliver regular updates on coverage progress Ensure all communications align with the approved messaging and project objectivesSkills And Requirements Extensive experience in media relations, particularly within PR, marketing, and communications trades Demonstrated success in securing coverage for high-profile announcements or acquisitions Strong, active network of contacts at relevant trade publications and business media Excellent written and verbal communication skills Ability to manage the full press outreach process independently High attention to detail and professionalism in all interactions Availability for immediate project start and rapid execution Experience working with entrepreneurs, founders, or on confidential projects is a plusAbout TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.