Meta Media Buyer & Account Strategist (DTC E-Commerce)

About the RoleFlax Labs is seeking a results-driven Meta Media Buyer & Account Strategist to manage and scale paid social campaigns for our DTC e-commerce clients. This hybrid role blends analytical precision with strategic thinking—you’ll oversee media buying performance while collaborating directly with clients to develop full-funnel strategies that drive growth and profitability.You’ll be responsible for managing ad spend across Meta platforms, interpreting performance data to hit key business KPIs and profit margin targets, and implementing cutting-edge scaling strategies in an ever-evolving media landscape. Simultaneously, you’ll act as a strategic partner to clients, guiding creative direction, offer strategy, and funnel optimization to ensure long-term success.If you’re passionate about performance marketing, creative experimentation, and data-driven decision-making, this is your opportunity to work with a global agency pushing the limits of what’s possible in DTC growth.ResponsibilitiesMedia BuyingManage and scale Meta ad accounts for multiple DTC e-commerce brands.Own campaign structure, budgeting, and optimization to maximize ROAS and profitability.Analyze performance data and translate insights into actionable strategies.Implement the latest scaling tactics, testing frameworks, and creative strategies.Stay ahead of Meta platform updates, algorithm shifts, and audience trends.Account StrategyServe as the primary client contact, managing communication and aligning on growth goals.Develop holistic marketing strategies across paid media, creative, and conversion funnels.Collaborate with creative teams on ad concepts, offers, and messaging angles.Review and advise on landing page design, offer positioning, and CRO opportunities.Synthesize performance learnings into clear, strategic recommendations for clients.Qualifications2+ years managing Meta Ads for DTC e-commerce brands (agency experience preferred).Proven track record of scaling ad accounts with strong ROAS and profit outcomes.Deep understanding of media buying metrics, attribution, and performance data.Strategic mindset with the ability to connect creative, offer, and funnel strategy.Excellent communication and client-management skills.Proficiency with tools such as Ads Manager, Google Sheets, Triple Whale, or Northbeam.Knowledge of complementary platforms (TikTok, Google Ads) is a plus.What We OfferFully remote role with semi-flexible hours.Work with fast-growing DTC brands and innovative teams worldwide.Exposure to cutting-edge performance marketing and creative strategy.Opportunity to grow into senior strategy or leadership roles.Competitive compensation with performance-based upside.About Flax Labs 🧪Flax Labs is a global team of experts driving over $200M in revenue for online brands through high-impact Meta and Google Ads, expert content creation, Email/SMS campaigns, Website Development, CRO, and TikTok Shop management. We partner with a diverse portfolio of clients worldwide to achieve lasting growth.Flax Labs is an equal opportunity employer committed to diversity and inclusion. We do not tolerate discrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.