Paid Media Manager

About The RoleThis position will be based in our Malaysia office located in Mid Valley, KL. We are seeking a highly motivated and detail-oriented Paid Media Manager to join our team to optimize our paid media plans to achieve maximum reach and impact.What You Will DoLeadershipLeading Paid Media team to ensure timely execution of campaigns/ projects, continuously improving SOPs for smooth operations with stakeholders and preventing backlogsBuild channel mix, budgets, and full-funnel plans (Awareness to Conversions) across Meta, Google (Search, Videos etc) and TikTokPartnering with stakeholders (Editorial/Social, KOL Operations, and Client Success teams) by presenting strategies and results confidently.Maintain naming conventions, QA, brand safety, policy compliance, and budget pacingLead Weekly Business Reviews/ Quarterly Business Reviews with actionable takeaways.Campaign ManagementPlan, execute, and manage paid media campaigns across various social media platforms.Work with Account Managers and Project Managers to understand clients’ goals, target audience, and campaign objectives.Develop media plans to achieve client objectives.Budget optimization is keyRun structured tests and provide asset recommendations (UGC, testimonials, demo or offer angles)Tracking & MetricsKnowledge in implementing pixels and trackersFamiliarity with Google Tag Manager is a plus to ensure clean, deduped events and conversion value trackingReportingExperience building or maintaining multi-source dashboard (GA4, Looker Studio, platform data, costs, revenue)Experience automating weekly or monthly reports either via scripts or AI AgentsPrepare management reports for any paid media campaigns if needed toDeliver clear insights and actions to stakeholders or clientsThe Successful Candidate Should HaveAt least 3 - 5+ years of experience managing paid media campaigns and hands-on buying across Meta, Google Ads and TikTok Ads with proven results.In depth knowledge of various social media platforms, their advertising tools and best practices.Strong proficiency in GA4, GTM, pixel tracking, attribution modeling, and conversion value setup and optimization.Demonstrated experience in Looker Studio dashboarding (data blending, filters, date controls, pacing views) and Excel or Google Sheets.Comfortable with creative experimentation (multiple assets/ad set, weekly iterations) and landing-page testing.Excellent communication, project ownership, and stakeholder management