Performance Marketer (Evening Shift)

Position Title: Performance MarketerLocation: Onsite – KarachiJob Type: Full-TimeWork Schedule: Monday to Friday (40 hours/week)About the Role:Digital Auxilius is seeking a Performance Marketer with proven expertise in running and scaling paid advertising campaigns. This role is highly performance-driven, requiring deep knowledge of platforms like Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will combine analytical thinking with creative strategy to maximize ROI, generate leads, and achieve measurable business outcomes.Candidates with experience in conversion optimization, retargeting campaigns, reporting dashboards, and marketing automation will be highly preferred.Key Responsibilities:Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and TwitterDevelop strategies to maximize ROI, reduce CAC, and increase lead generationMonitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS, conversion rate, etc.)Conduct A/B testing on creatives, audiences, and landing pages for performance improvementWork closely with content and design teams to align ads with brand messagingImplement retargeting strategies to nurture leads and improve funnel efficiencyStay updated on industry trends, platform updates, and competitor activitiesManage budget allocation and bid strategies to ensure cost efficiencySupport email marketing and automation campaigns to drive nurturing and retentionCreate and maintain detailed performance reports (weekly, monthly, quarterly)Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or ExcelPresent actionable insights and recommendations to management and stakeholdersRequirements:Bachelor’s degree in Marketing, Business, or related field3–5 years of hands-on experience in performance marketing and paid campaign managementProven track record of scaling campaigns with measurable ROI improvementsExpertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platformsStrong knowledge of conversion tracking, pixels, attribution models, and reporting dashboardsAnalytical mindset with the ability to translate data into actionable insightsSelf-starter with strong project management and coordination skillsBonus Skills:Experience with marketing automation tools (HubSpot, Mailchimp, Brevo, etc.)Knowledge of SEO/SEM basics to complement paid marketing effortsFamiliarity with influencer and affiliate marketing strategiesPerks & Benefits:Market-competitive salaryIn-house lunch providedProject bonuses & portfolio-enhancing opportunitiesPerformance-based incentives & Employee of the Month bonusFuel allowanceComprehensive medical insurance for self, spouse, and childrenEmployee Old Age Benefit Institution (EOBI) coverage5-day work weekPowered by JazzHRFPADBNqvX7