Search Engine Optimization Specialist

Company: Hybrid Mediaworks Location: Islamabad, Pakistan Office Job Type: Full-TimeAbout Hybrid MediaworksHybrid Mediaworks is a Washington-based custom web design and development company delivering industry-specific, high-quality digital solutions. We work with a diverse range of clients—from start-ups to established enterprises—helping them communicate their brand story through impactful online experiences. Our regional office in Islamabad, Pakistan, is home to a talented team of creative and technical professionals dedicated to delivering exceptional results.We are looking for a skilled Technical SEO Specialist to join our growing digital team and play a key role in driving organic growth for our clients.ResponsibilitiesDevelop and implement comprehensive SEO strategies to increase organic visibility, traffic, and conversions.Lead and mentor the SEO team, offering strategic direction, hands-on support, and performance guidance.Analyze SEO performance data using tools such as Google Search Console, Google Analytics, and other analytics platforms, turning insights into actionable recommendations.Collaborate closely with web development teams to ensure that technical SEO best practices are integrated into all website builds and updates.Work with content teams to optimize on-page SEO components, including metadata, structure, and keyword alignment.Stay informed about the latest SEO trends, search engine algorithm updates, and industry best practices.Conduct regular SEO audits to identify technical issues and improvement opportunities.Build and maintain SEO dashboards and performance reports using Looker Studio.Analyze user behavior and engagement using tools like Microsoft Clarity, and recommend UX improvements.Partner with marketing teams to optimize the customer journey and conversion funnels.Provide SEO training and guidance to internal departments to elevate SEO awareness across the organization.Manage relationships with SEO tools, platforms, and external service providers.Contribute to the overall digital marketing strategy of the agency.Ensure SEO activities align with client objectives, industry standards, and measurable KPIs.Participate in client meetings and presentations, communicating SEO progress, strategies, and results.RequirementsStrong understanding of SEO with 2+ years of proven experience in SEO strategy development and execution.Proficiency in analyzing data from Google Search Console and Google Analytics.Experience with Microsoft Clarity and Looker Studio is preferred.Solid foundation in technical SEO, including crawlability, indexing, site architecture, schema, and page performance.Understanding of customer journey mapping, marketing funnels, and user intent.Web development experience or familiarity with the web/software development industry.Understanding of copywriting concepts and how they influence SEO and content performance.Up-to-date knowledge of US market trends and a deep understanding of the US digital audience.Excellent collaboration skills with the ability to work efficiently with writers, designers, and developers.Strong leadership and team management abilities.Exceptional communication and soft skills, with fluency in English (written and spoken).Apply at: hr@hybridmediaworks.com