Product Manager - SDA/Kitchen

Discover a Home for Your TalentsWithin the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home! What awaits you in this role? We are looking for a passionate Product Manager - SDA/Kitchen who will join our team at Marketing Directorate.Develop and execute end-to-end go-to-market strategies for product launches and category campaigns.Design innovative, sales-driven campaign concepts to accelerate sell-out across channels.Analyze consumer behavior and market dynamics to generate new ideas and growth opportunities.Build omnichannel marketing plans ensuring a consistent consumer experience across e-commerce, marketplaces, and brand stores.Work closely with Demand & Sales Planning teams to build accurate forecasts, manage sell-in/sell-out expectations, and support weekly sales cadence.Partner with Product Management to ensure stock availability, phase-in/phase-out planning, and smooth product lifecycle management.Lead pricing strategy, competitive price analysis, and margin optimization across channels.Manage campaign planning, promotional roadmaps, and yearly activation calendars in coordination with Sales and Marketing teams.Drive campaigns, promotions, and tactical actions to maximize sales performance.Collaborate with MarCom, Digital & E-Commerce teams to optimize product pages, rich content, SEO/SEM, and marketplace content.Continuously monitor market trends, competitor activities, and emerging digital behaviors to influence product positioning and campaign strategy.Craft compelling product value propositions, messaging frameworks, and communication assets.Manage marketing calendars, budgets, sales forecasts, and KPI tracking.Coordinate with Sales and Marketing to ensure strong execution and promotional alignment across all touchpoints.Provide product storytelling and GTM training to sales, retail, and e-commerce teams.The position is located in Kadıköy, İstanbul.How do we describe the perfect match?Bachelor’s degree in Marketing, Business, Engineering, or related fields; MBA is a plus.5+ years of experience in Product Marketing or Category Management.Strong understanding of omnichannel ecosystems and 360 marketing tools.Experience in campaign planning and performance marketing.Excellent communication, analytical, and multitasking abilities.Fluency in English.We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.At Beko, where it feels like home, we invite you to explore…Professional Development: Access tailored opportunities through our global minds network.Global Community: Contribute to a community of like-minded individuals.Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.Innovation Culture: Experience continual growth in our innovative environment.Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.Flextra Benefits: Customize your benefits with our flexible program .Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaUCheck out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko