Product Marketing Executive (Digital Imaging)

We are looking for a dynamic individual to join our Product Marketing team at Sony Electronics. You will be responsible for managing the full product life cycle and marketing activities of your assigned category in Singapore to drive product market share growth.What you will be doing Manage Product Life Cycle that includes new product launch timing and product launch pricing in SingaporeUnderstanding competitive landscape and price bands, addressable market size and formulating a superior product portfolio as well as marketing strategies to ensure market share gains and increased profitabilityExplore business opportunities by analysing market trend, sales data and price analysisResponsible for the full range of marketing activities in SingaporeDevelop and execute effective marketing campaigns and promotionsResponsible for creation of ATL/BTL materialsResponsible for sales budgeting, sales forecast, fund support and inventory managementBusiness expansion via channel analysis, account expansion programs and meetings with distributorsWhat you should have Bachelor’s degree, or equivalent, preferably in marketing/businessAt least 2 years’ relevant experience in a Marketing/Sales role in the consumer industry preferredStrong proficiency in Microsoft Excel (eg. Pivot tables) and PowerPointProven analytical ability with strong attention to detailBe able to prioritise multiple demands simultaneouslyStrong interpersonal and written communication skills, including ability to conduct presentations in public and addressing audiences regarding the presentation of analytics or capabilities of team memberWhat will help you succeedPassionate and willing to learn; a team playerAbility to exercise influence over peopleSelf-starter, with ability to work under pressure and to meet deadlinesPassionate & knowledgeable about photography/videography preferred.Relevant past experience in the field of Digital Imaging industry, if any.Benefits you will haveFlexible work arrangement (because we understand Life happens)Comprehensive medical benefits (including physical health screenings and term life insurance benefits)AWS and variable bonusSpecial staff purchase ratesFlexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choiceMilestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)Wellness activities to promote healthy lifestylesCurated training programmes to encourage continuous professional developmentAt Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.