Senior Marketing Specialist–(Tech)

I am currently partnering with a leading client to hire an experienced Senior Marketing Specialist to join their regional marketing team. This is a fantastic opportunity for a well-rounded marketing professional with strong B2B and APAC regional experience to take ownership of strategic and hands-on marketing activities.The ideal candidate will have a minimum of 5 years' experience, with a strong foundation in digital marketing, content creation, event management, and marketing operations.What You'll Be DoingPlan and execute multi-channel digital marketing campaigns targeting B2B audiences across the APAC region.Conduct market and database research to support campaign segmentation and audience targeting.Develop compelling marketing content, including blog articles, emailers, social media posts, whitepapers, and case studies.Coordinate and manage marketing events, such as webinars, industry conferences, and in-person client engagements.Oversee marketing operations – from campaign tracking and analytics to reporting and performance optimization.Work closely with cross-functional teams including sales, product, and global marketing to align initiatives with business objectives.Localize global content and campaigns for the APAC market, ensuring relevance and consistency in messaging.What We’re Looking ForMinimum 5 years of experience in a B2B marketing role, ideally with exposure to regional or global teams.Proven experience in digital marketing strategy and execution.Solid understanding of the APAC market and how to tailor messaging and campaigns accordingly.Strong content creation and copywriting skills with an eye for detail and brand tone.Hands-on experience in event management and logistics, both virtual and in-person.Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms.Excellent communication skills and ability to manage internal and external stakeholders.