Product Marketing Manager

Important Notice: We’ve been made aware of fraudulent messages claiming to offer roles or opportunities at Kyra in exchange for payment. Please note that Kyra never asks candidates to pay fees at any stage of the hiring process or campaign engagement. All legitimate communication will come from an official Kyra email address (name@kyra.com).Kyra is an AI-powered creator marketing platform backed by $15M in Series A funding — and we’re scaling. 📣Hi LinkedIn!We’re hiring for a new role: Product Marketing ManagerIf you’re commercially sharp, data-driven, and love connecting product innovation to customer value — this is an opportunity to help shape how one of the fastest-growing companies in the creator economy scales its platform.About KyraKyra is redefining how brands connect with audiences through creators.We’re both a platform and a full-service influencer marketing agency, helping global enterprise brands like H&M, L’Oréal, and Amazon deliver culturally resonant creator campaigns at scale.Our proprietary Kyra Platform blends AI-powered automation with human creativity — giving marketers the tools to plan, activate, and measure creator campaigns faster, smarter, and with more impact.What You’ll Be DoingAs Product Marketing Manager, you’ll sit at the intersection of Product, Marketing, and Commercial, turning product innovation into market traction. You’ll help define Kyra’s go-to-market strategy, shape positioning, and ensure every product launch drives awareness, adoption, and measurable growth.You will:Develop clear product positioning and messaging that differentiates Kyra in the creator tech spacePartner with Product and Growth teams to define go-to-market strategies for new features and releasesBuild and manage launch plans that drive product adoption and engagementCollaborate with Sales to create enablement materials that help tell a cohesive product storyTranslate complex product capabilities into customer-focused value propositionsAnalyse market trends, competitor activity, and user insights to inform strategyPartner with Brand Marketing to create content that fuels awareness and pipeline growthDefine and track key metrics across activation, adoption, and retentionWhat You’ll Bring3–6 years’ experience in Product Marketing, ideally within SaaS, MarTech, or digital platformsStrong understanding of go-to-market strategy, positioning, and lifecycle marketingProven ability to translate product value into clear, impactful messagingExperience partnering closely with Product, Sales, and Growth teamsAnalytical mindset — confident using data to inform decisions and measure successExcellent communication and storytelling skillsPassion for the creator economy, marketing technology, or emerging digital ecosystems