Sales Representative

Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted name in the industry, Westerra Equipment has been selling, renting, and servicing equipment across British Columbia and Alberta, while providing safety training in BC to ensure effective machinery operation. We offer a wide range of equipment for industries like warehousing, milling, construction, drilling, and environmental processing. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!We are expanding our Sales team with three Outside Sales Representative positions across Alberta, specializing in HDD & Environmental Equipment, Material Handling, and Rentals.Total RewardsWhen you join Wesgroup Equipment, you’re not just getting a job — you’re joining a team that invests in your growth, well-being, and success.Competitive Pay that recognizes your skills and contributions:OTE: $70,000 - 120,000 per year (uncapped commission)Company vehicle provided for work-related travelComprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goalsEmployee Assistance Program (EAP) providing confidential mental health and life supportRRSP matching plan to help you build your financial futurePaid vacation so you can recharge and enjoy life outside of workEmployee recognition programs celebrating excellence:Monthly GRIT Awards – peer-nominated recognition for outstanding effortAnnual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipientsEmployee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate familyProfessional growth and development opportunities through training and peer learningSupportive, positive work culture with team events and genuine collaborationComfortable workspace with coffee, tea, snacks, and a welcoming lunchroomFlexible Monday–Friday schedule that promotes a healthy work-life balanceCareer stability and job security within a growing, value-driven organizationKey Responsibilities:Actively pursue and develop new sales opportunities across Alberta for Universal HDD and Doppstadt environmental equipment, Material Handing or RentalsBuild, maintain, and grow strong customer relationships by understanding client needs and providing tailored equipment solutionsDeliver product demonstrations and professional sales presentations to effectively communicate features and benefitsPrepare detailed proposals and quotations, negotiate contracts, and close deals to meet or exceed sales targetsMaintain accurate sales records, customer data, and activity reports within our CRM systemCollaborate with internal teams including service, parts, and product specialists to ensure exceptional customer satisfactionTravel regularly within Alberta and Saskatchewan to meet customers and attend industry eventsWhat You’ll Bring:3–5 years of B2B sales experience, preferably in pipeline, construction, utilities, environmental equipment, or heavy machinery industriesProven “hunter” mentality with a track record of winning new businessStrong customer relationship management and negotiation skillsSelf-motivated, results-driven, and comfortable working independentlyValid driver’s license and willingness to travel locally (and occasionally to the U.S.)Values:Build trust – with customers and each otherBe a team player – commit to working together to winBe customer-focused – “wow” customers, so they become raving fansSupport community – care for our people, our community and our planetDeliver results – know what you need to do and get it doneWorking Conditions: The Sales Representative is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Regular local travel and some travel to the US will be expected.Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com.Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.Powered by JazzHRVYPmt6vTys