Search Engine Optimization Specialist

Company Description Ootlah, established in 2018, is a premier entertainment platform offering a wide range of activities across the GCC. Thousands of users visit the Ootlah website and mobile app daily to explore over 1,000 curated activities. We collaborate with top travel agencies to provide a carefully selected and user-friendly list of experiences. Ootlah aims to simplify the search for unique and enjoyable activities by presenting them all in one convenient platform. Role Description This is a full-time, on-site role for a Search Engine Optimization Specialist based in Cairo, Egypt. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, implementing on-page SEO strategies, and analyzing web performance metrics. Additionally, the role involves executing link-building campaigns, improving search engine rankings, and tracking the effectiveness of optimization strategies. Qualifications Proficiency in Keyword Research and On-Page SEOExperience with SEO Audits and performance optimizationExpertise in Link Building and creating high-quality backlinksFamiliarity with Web Analytics tools and data interpretationStrong analytical skills and attention to detailUnderstanding of current SEO trends and best practicesBachelor's degree in Marketing, Computer Science, or a related fieldFamiliarity with the travel or entertainment industry is advantageous