Senior Brand Manager

About The RoleThis is a business leadership role, designed for someone who can take full end-to-end responsibility for making a vertical succeed.You will drive cross-functional execution, and be accountable for your vertical’s P&L, product portfolio, channel performance, and consumer retention. You will work closely with the Head of Brand and CEO to build your business in a way that is both strategically sound and operationally realistic to take full ownership of each of our core consumer verticals: Nutrition, Skincare, or Children’s IP Products.You will not be responsible for all three, you will focus on one vertical only, selected based on your personal strengths, interest, and fit with the business. You will work alongside other vertical owners and report directly to the leadership team. This is a rare opportunity to take full ownership of a high-potential business inside a mission-led, fast-growing brand.What You Will OwnP&L and Growth: Drive revenue, margin, and sustainable customer economicsSKU Portfolio Strategy: Lead new product decisions, positioning, and lifecycle planningPricing & Value Proposition: Set strategies that balance affordability and perceived qualityChannel Execution: Work with Sales and Growth to scale online and offline distributionRetention & Consumer Loyalty: Own repeat usage, CX feedback, and parent trustCross-Functional Prioritization: Coordinate across Brand, Ops, Product Dev, and FinanceWho Will Thrive in This RoleYou’re passionate about one of our verticals (nutrition, skincare, or IP content)You’re not just strategic, you also get things done and solve problems proactivelyYou’re comfortable with numbers, trade-offs, and fast iterationsYou balance business logic and good taste, you care about how products perform and feelYou value humility, ownership, and clarity in how you leadWhat Success Looks LikeYou grow your vertical’s revenue and margin, while improving retentionYou launch or relaunch key SKUs with strong PMF and commercial pullYou align the team behind 2-3 clear priorities per quarter, and execute them end-to-endYou build repeatable playbooks that can scale your vertical fasterWhy Join Tentang AnakOwn your own business line inside a mission-led brandLow ego & intellectual environment, close access to founders and function headsSpeed + structure, learn the FMCG playbook, but execute with startup agilityMake a real difference, help shape how parents across Indonesia make product decisionsClear path to grow, top performers will step into leadership roles