Senior Country Portfolio Lead (Abrysvo)

Role SummaryUse Your Power for Purpose The Innovating for Growth (I4G) organization is an agile, efficient, and innovative cluster-led model, designed to unlock growth and accelerate impact for patients. It is centered on uniting colleagues under a single cluster identity, leveraging AI and digital tools, and fostering a culture of continuous improvement. The new structure enables dynamic resource allocation, rapid learning and a start-up spirit that empowers teams to act entrepreneurially. Ultimately, I4G aims to reach more patients, faster, with greater impact and collaboration across countries where empowered teams unlock greater value than ever before.As a Country Portfolio Lead you will manage for 1–2 brands across TA in the country, driving in country external execution, partnering with Sales Force in the country, drive external engagements leveraging scientific expertise across TA. Deliver POAs working with Commercial Leads. Validate localized materials. Implements key Px support programs where relevant. Gather and share customer insights (e.g. Marketing DFO) through AI enabled translationYou will be accountable for brand performance, and launch excellence, shaping global priorities with local insights. This role offers the opportunity to lead transformative change, unlock value through digital and omnichannel innovation, and improve health outcomes across diverse markets.Role ResponsibilitiesKey Dimensions:Steers the development and/or implementation of best in class customer strategies that meet business needs in the country and which are aligned with regional strategiesResponsible for brand/portfolio growth and associated revenues by managing risks, identifying opportunities and making timely decisions that maximize the business potential. CPL ensures timely updates to asset/market assumptions and maintains vigilance for any changing / marketplace dynamicsLeads to ensure seamless integration of regional strategy into country business, acting as key liaison between country and regional commercial teams. Shares country needs and insights with regional team as a key input into regionally developed strategies and activities. Involved in regional work streams and meetings as required. Key Accountabilities:Resource allocation:Accountable for the development and execution of the brand(s)/portfolio area operational plan, including the delivery of a robust country forecast, which Is based on clearly defined assumptions for the portfolio products (e.g. Calculates product investment budgets, develops product forecasts, proposes resource allocation, customer value proposition, including stakeholder mapping, segmentation/targeting)Accountable for the planning, spending and controlling local budget as agreed for areas of responsibility. Demonstrate compliant use of financial systems and processesAllocates OPEX based on business potential and makes intelligent decisions using the best available ROI models. Leads cross-functional team decision making on deployment of DME. Maintains ownership of forecasting approach for operating plan and LE submissionsCustomer:Develops customer focused strategies/initiatives for respective portfolio brandsSeeks and develops customer and market insights through direct customer contact at 1:1’s, meetings and congressesDrives and implements compliant customer facing activities for brands (customer programs, symposia, policy, PR and ad boards) which are aligned with local customer needs and marketplace insights. Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives. Responsible for ongoing maintenance and development of this group. Accountable for key customer/hospital relationships in line with portfolio/brand area needs. Liaises with GL&S to manage supply issues as neededPolicy:Provides appropriate level of support to market access activities, as defined by Category LeadDrives cross functional plan to shape change and direction of national healthcare policy and develops initiatives to positively influence the environment. Ensures brand is maintained on national reimbursement list and that appropriate strategies and developed that results in long term inclusion on listing/reimbursementSupports and shapes HTA submissions to relevant bodies in country and ensures that programmes are in place to build widespread advocacy for the brandTranslates national policy for local field and account teams to ensure that brand strategies are aligned to the newest HC system structure and that local policy is optimized for brand/portfolio area area. Culture:Leadership of activities across functions (medical, sales and access), where collaboration is needed to achieve successEnsures compliance with all regulations, codes of practice and SOPs across all marketing plans and activitiesDemonstrates OWN IT on a daily basis and drives cross-functional teamwork in line with this culture. Engages in straight talk and encourage others in the XFT to behave in this manner. QualificationsBasic QualificationsMinimum education requirementArea of expertise requiredYears of experience. Minimum RequirementsThorough understanding of TA customer environment. Identification of opportunities to align with customer needs to drive European and country strategy. At least 5 years of proven track record in marketing / brand management including product launches with proven business acumen. Previous sales experience will be an additional asset. Master degree or MBA desiredAbility to develop customer value proposition and messaging to drive brand revenues. Proven record in project management and delivering on budget and rime, including knowledge of country implementation costs. Relationship management, demonstrated track record of ability to influence others without authority. Proven track record of effectively working in a matrix multi-cultural organization desired. Proven ability to facilitate open discussion and debate amongst key stakeholders and build internal and external relationships through partnering, anticipating needs and fulfilling expectations. Works towards common goals by supporting, encouraging and sharing information with colleagues. Experience of accurate revenue forecasting and assumption generation. Demonstrate OWN IT culture trails. Ability to deal with ambiguity in the face of decision making. Develop and champion new ideas and questions the status quo. Ability to balance short term needs and long term vision. Ability to analyze, define and convey complex concepts and strategies in verbal and written formats to demanding audiences (internal and external). Strong interpersonal skills required as well as excellent communication and presentation skills. Positive “Can do attitude” with self-motivation, energy and drive. STAKEHOLDER MANAGEMENTProvide the primary groups or key role(s) that this role will interact with as a regular part of the role responsibilities. Include any external interactions as appropriate.Internal connections: Other cluster and country marketing and commercial teams, cluster and International commercial excellence and analytics / AI specialists, medical scientific experts, cluster leads and country medical leads, HTA and access leads, finance, business operations, regulatory, safety, legal and other enabling function. External connections: senior HCPs / KOLs, industry associations, patient organizations, government officials, HTA authorities, regulatory authorities. PurposeBreakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.Digital Transformation StrategyOne bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.FlexibilityWe aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!Equal Employment OpportunityWe believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.Disability InclusionOur mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!Pursuant to Article 24(6) of the Act of June 24, 2024 on the protection of whistleblowers, Pfizer Polska Sp. z o.o. and Pfizer Trading Polska Sp. z o.o. declare that they have adopted a joint internal reporting procedure, which, in accordance with the provisions of the aforementioned Act, is also available to persons applying for employment on the basis of an employment relationship or other legal relationship constituting the basis for providing work or services or performing functions. The content of the procedure is made available upon request sent to the contact person or to the email address sygnalisci-px@pfizer.com.Marketing and Market Research