Senior Digital Ad Campaign Specialist

Senior Digital Campaign Performance Specialist📍 Kuala Lumpur | Hybrid/Remote | Full-TimeWe’re looking for a hands-on Digital Performance Specialist with at least min 2 years of experience running Meta, Google, and TikTok ads. If you’re passionate about driving results through data, testing new strategies, and scaling campaigns — we’d love to meet you!What You’ll DoPlan, set up, and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and TikTok Ads.Manage campaign budgets to hit performance goals (ROAS, CPL, CPA).Monitor daily performance, analyze trends, and implement improvements.Conduct A/B testing on creatives, audiences, and bidding strategies.Prepare weekly reports with insights and recommendations.Collaborate with the creative/content team to produce high-performing ad assets.Stay up-to-date with the latest platform updates, ad policies, and growth hacks.What We’re Looking Formin 2+ years of hands-on experience managing paid campaigns (Meta, Google, TikTok).Solid understanding of performance metrics: CPC, CTR, CPA, ROAS, etc.Proficient in Ads Manager, Google Ads, TikTok Business Manager.Analytical thinker with strong Excel/Google Sheets skills.Eager to experiment, test, and push boundaries to improve results.Experience with Google Analytics 4, Data Studio.QualificationsStrong Analytical Skills and Data Analysis abilitiesExperience in Performance Management and Performance TestingExcellent Communication skillsAbility to work collaboratively in an on-site environmentBachelor's degree in Marketing, Data Science, or related fieldExperience with digital marketing tools and platformsDetail-oriented and results-driven mindsetWhat We OfferPerformance incentives + certification sponsorships (Meta Blueprint, Google Ads, TikTok Academy).Hybrid working culture (office + WFH flexibility).A fun, collaborative team that values ideas and innovation.