Senior KOL Growth Associate - Marketing, Shopee

Job Description Funnel Performance Analysis & InsightsOwn full-funnel tracking across acquisition, activation, and retention stages.Identify drop-off and churn bottlenecks through data analysis and generate actionable insights for funnel improvement.Partner closely with Product, Marketing, and Ops teams to align priorities and shape the overall KOL journey. Project ManagementAct as PMO for large-scale KOL growth initiatives, including mass recruitment campaigns, paid ads,… and retention journeys.Develop structured project plans, governance models, and risk frameworks to ensure smooth execution.Coordinate across internal teams (Product, Marketing, UI/UX) to synchronize objectives and timelines. Journey Design & Process OptimizationLead end-to-end journey optimization, from sign-up to long-term engagement.Identify friction points in onboarding, activation, and retention flows, and collaborate with Product teams to design new features or improvements.Pilot and measure data-backed solutions, institutionalizing best practices and standard operating procedures to enhance efficiency and conversion.RequirementsBachelor’s degree in Marketing, Business, Consulting or a related field.2+ years of experience in Growth, Affiliate Marketing, or Project Management, ideally with large-scale or cross-functional initiatives.Proven track record in coordinating cross-functional initiatives and driving improvements across acquisition and retention funnels.Strong analytical skills with the ability to identify bottlenecks, interpret data, and generate actionable insights.Experience working with cross-functional teams and external partners.Excellent communication skills in both English and Vietnamese.Can do attitude & good team playerGood business sense, detail-orientedAdvanced proficiency in Microsoft Excel, Google Sheets and Google Slide