Traffic Strategy & Planning Lead (Affiliate) - Marketing, Shopee

Job DescriptionThis role leads Shopee Affiliate’s traffic growth strategy across key teams (Affiliate Traffic, YouTube and Meta Partnership). You will define the commercial framework, manage budgets, and drive high-impact initiatives to scale Affiliate traffic efficiently. The role requires both strategic acumen and hands-on execution to grow traffic, optimize ROI, and strengthen partner ecosystemsBuild and execute the integrated Affiliate Traffic growth initiatives covering all Affiliate traffic channelsDevelop frameworks for commission structure, incentive tiers, and ROI-based budget allocation across all Affiliate traffic channelsResponsible for Affiliate traffic KPIs and budget. Oversee total Affiliate commission budget & coordinate across sub-teams to ensure efficient planning & usageIdentify and incubate strategic traffic partners (publishers, networks, creators) to expand Shopee’s affiliate ecosystemConduct in-depth analysis on Shopee creator/affiliate network landscape & develop tiered treatments to ensure achievement of affiliate traffic KPIs to platformDrive YouTube and Meta partnership programs, ensuring effective traffic conversion and content alignment with platform goalsEstablish traffic reporting cadence and performance dashboards to ensure data-driven decision-makingRequirementsBachelor's degree with 5+ years of experience in digital marketing / affiliate marketing (at least 2 years in a strategy or planning role) or consulting / investment bankingProven track record in managing multi-platform traffic or growth programs with measurable business impactStrong analytical and commercial mindset; ability to translate data into strategic recommendationsExcellent communication and stakeholder management skills; capable of influencing senior cross-functional teamsStrategic problem solver comfortable with ambiguity and fast-paced environmentsPrevious experience managing small teams or leading cross-functional initiatives