Senior Manager Community Marketing, RN

Senior Manager Marketing Community RNArea: GCADepartment: MarketingDirector Reporting Line: Director Brand communications, RunningLocation: ShanghaiGSMS Grade: M3Number of Personnel Managed: TBDCost Center/Budget and/or Revenue Responsibility: -Develop, support and manage key initiatives across AR (adidas Runner) and Trail Run (26H2) community function to achieve GCA’s running priorities.He/she Will Achieve This Mission ByDriving and guiding initiatives on AR (adidas Runner) and Trail Run (26H2) community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumersKeep Tracking the dynamics of Community initiatives & models home & abroad with value-added analysisCommunicating with GCA brand marketing management regarding initiative progress, risks, and recommended future actionsKey ResponsibilitiesPlanningCoordinate and manage AR & Trail Run (26H2) community development Plan & Execution with cross functional stakeholdersEngage with RN brand marketing leadership team & aChina senior management to identify priority initiatives and formulate key action plans to executeDrive and guide key objectives for the aligned priorities, develop detailed plans and define & deliver against key KPIsEnsure project objectives are aligned with strategic direction of the organizationExecute precisely the community strategy as it relates to the overall Marketing PlanManagementInfluence category and cross functional stakeholders to secure full engagement for each identified initiativeManage and guide AR & Trail Run (26H2) community strategic initiatives end to endProactively recommend and align additional support to be providedWork with all initiative stakeholders to build high quality and constructive project updates for Running brand marketing leadership and senior management reviewProactively share best practices and escalate any potential issues, risks and new opportunities identifiedManages the execution, monitoring and reporting of all programs/events around the previously identified initiativesFinancialDevelop the budget plan based on the Community strategic initiativesMaximizes the use of budget and ensures maximum return on financial investment and T&E budgetCommunication Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.Good presenter and be able to present in high stake meeting with bilingual approach.People ManagementProvide Running Brand Marketing leadership team & aChina senior management with objective perspective on progress, priorities and directions while managing their expectationsProvide advice and constructive feedback to key stakeholders (both internal and external) to ensure high quality, timely executionAct as communication bridge across the brand com, spoma, CRM, retail and BU function to build alignment on initiative direction and priorities, and proactively escalate any potential issues, risks and new opportunities identifiedProvides strong leadership for horizontal as well as vertical reportsProvides coaching & feedback to cross functional team membersGenerates a high level of teamwork between all DepartmentsKPISLead and drive the adidas brand as the brand-of-choiceAssure the successful implementation of grassroots events and programsEnsure our grassroots platforms provide measurable ROI value to “pull” salesDemonstrate disciplines in planning, timelines, deliverables and presentations within aChina standardsKey RelationshipsExternal RN & Trail Run communitiesAdidas Runners community Network in GCA and GlobalBrandCom – SP & SSCRMSPOMA RN/OD lead and Asset Services TeamBU Head – RN Government RelationsFinanceLegalKEY CRITERIAWorking experience in/with running & trail run related sports experience. Demonstrate strong communication skillset, event planning & organization skill set. Partnership marketing experience will be a plus.8 – 10 years proven experience in related industry. 3 years in a managerial position is preferred. passion and knowledge in RUNResults Orientation and A strong team playerAble to handle stress from timeline and working scope.Attention to details and sensitive to finance data.High level of integrityadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.