Senior Marketing Specialist

Company Description The British Educational Services Agency (BESA Group) is the leading educational agency of its kind in Egypt, dedicated to connecting students from Egypt and the Arab world with international educational opportunities. Initially established to provide access to quality British educational institutions, BESA Group has since expanded to partnerships with institutions in over 10 countries. The organization is committed to promoting access to high-quality education and training across the globe. Role Description This is a full-time, on-site role based in Nasr City for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for developing, executing, and managing marketing campaigns across digital platforms. Core responsibilities include overseeing social media activities, driving lead generation initiatives, analyzing web and campaign performance, and implementing strategies for digital growth. The role focuses on expanding the organization’s digital presence to achieve business goals. Qualifications Experience in Social Media Marketing and Lead GenerationProficiency in Digital Marketing and Marketing strategiesStrong skills in Web Analytics and performance measurementExcellent communication, organizational, and project management skillsAbility to keep up with digital trends and innovative marketing practicesBachelor's degree in Marketing, Business Administration, or a related fieldPrior experience in the education sector or international markets is a plus