Shopify DTC Growth Manager

🌎 Shopify DTC Growth Manager (Remote – Full Time)Join LifeSupplyUSA and help scale our direct-to-consumer eCommerce business.🚀 About LifeSupplyUSALifeSupplyUSA is a leading U.S.-based retailer of home and industrial products — from air purifier filters and vacuum accessories to heavy-duty extension cords and everyday essentials.We’re an established Amazon seller with thousands of SKUs and a strong reputation for quality and reliability. Now, we’re investing in our Shopify DTC growth channel to build a profitable, scalable, and high-converting online experience — and we’re looking for a hands-on Shopify DTC Growth Manager to own that mission.🎯 Your MissionYou will be responsible for growing LifeSupplyUSA’s Shopify revenue from $12K/month to $50K+ and beyond by optimizing the site for conversion, relaunching paid acquisition (Google + Meta), and building retention systems that drive repeat purchases.This is not an agency oversight role — it’s an operator position for someone who wants to get into the data, design winning funnels, and see their work directly impact revenue growth.🧠 What You’ll Own1. Conversion Optimization (CRO)Audit and improve PDPs, checkout flow, and site UXRun A/B tests on landing pages, product layouts, and offersOptimize speed and user experience for desktop & mobileIncrease CVR from current 0.82% → 1.6%+ within 90 days2. Paid Media (Google + Meta)Rebuild and manage Performance Max, Shopping, and Search campaignsRelaunch Meta ads (DPA retargeting, UGC-style prospecting)Own budgets and optimize for ROAS ≥2.5Collaborate on creative testing (hooks, angles, ad copy)3. Retention & LTV GrowthAudit and rebuild Klaviyo flows (Welcome, Abandon, Post-Purchase, Reorder, Winback)Set up SMS (Postscript or similar) and manage monthly campaignsIncrease repeat purchase rate by 15–25%4. Analytics & ReportingBuild simple dashboards for CVR, AOV, MER, and ROASUse GA4, Shopify, and ad platform data to make informed, ROI-driven decisionsReport weekly on performance, wins, and next actions🧰 Tools You’ll UseShopify (Plus or core)Google Ads / Meta Ads ManagerKlaviyoHotjar / Microsoft ClarityRebuy / FastBundle / OkendoTinyIMG / Speed optimization appsTriple Whale or Lifetimely (for analytics)✅ What We’re Looking For3–6 years experience in Shopify eCommerce (preferably DTC brand-side)Proven track record running both Google and Meta Ads profitablyHands-on CRO experience — can make or brief Shopify UX updatesStrong understanding of MER, CAC, AOV, and payback period modelingWorking knowledge of Klaviyo automationSelf-starter who thrives in fast-moving environments and can manage freelancersExcellent written and verbal English💵 Compensation & BenefitsFull-time remote roleSalary: USD $2,500–$3,500/month (depending on experience)Performance bonus: tied to revenue and MER targetsWork directly with leadership — clear impact and growth opportunityFlexible hours; must overlap at least 4 hours/day with U.S. Eastern Time📈 Success in This Role Looks Like✅ Shopify CVR increased from 0.82% → 1.6%+✅ AOV increased from $66 → $72+✅ DTC revenue doubled within 90 days✅ Paid media achieving ROAS ≥2.5 and sustainable MER✅ Klaviyo retention flows driving ≥15% of total revenue📩 How to ApplySend your CV, and a Loom Video showing us case studies, and 2–3 Shopify brands you’ve managed. Please send it to us at info@lifesupplyusa.comInclude in your application:One Shopify store you’ve improved (with results)A brief note on your favorite CRO tactic that increased conversion.PLEASE NOTE WE WILL NOT CONSIDER ANY APPLICATIONS SUBMITTED ANYWHERE ELSE🔍 Interview Process30-min intro callTechnical screen (CRO & ads case study discussion)Final interview with leadershipPaid trial project (optional 1-week test)