Social Media and Graphic Design Specialist (South Africa) - 45167428514

Social Media and Graphic Design Specialist (Remote - Offshore)About The RoleWe are a small, fast-paced marketing and social media management team seeking a motivated Social Media and Graphic Design Specialist. This unique hybrid role focuses on two essential functions: monitoring and optimizing small-scale paid advertising (Google/Meta Ads), and creating compelling graphic design and social media content.This position is ideal for a early to mid-career professional who is analytically curious and has a sharp eye for design. You will be the crucial link between creative content and ad performance, working to understand and improve key metrics. Aptitude, a foundational understanding of numbers, and a portfolio are required.Key ResponsibilitiesPaid Media Monitoring & Optimization (Performance Focus)Ad Oversight: Monitor performance for small-scale paid advertising campaigns (Meta and Google Ads) with typical monthly spends around .Optimization & Reporting: Focus on understanding the numbers at a 10,000-foot scale. You will monitor key metrics like Click-Through Rate (CTR) and conversion rates, identify areas for improvement, and run initial optimizations.Performance Feedback: Assist in tracking, preparing reports, and providing insight into ad performance. The Founder will refine the detailed work, but your role is to provide consistent monitoring and preliminary analysis.Graphic Design & Social Media (Creative Focus)Custom Content Creation: Create custom, engaging graphic designs for an array of clients (including menus and event needs for a primary restaurant client).Tool Proficiency: Utilize tools like Canva, Photoshop, and Illustrator to produce graphics beyond standard templates. We are open to the use of AI for design ideation and organic content creation.Content Strategy: Conceptualize how design choices directly improve ad performance and overall social media engagement.Channel Management: Manage social media channels, including posting, scheduling, and community engagement.Required Skills & Profile Experience Level: Junior role; we prioritize aptitude and a conceptual understanding over deep experience.Hybrid Skillset (MUST HAVE): Proven capability in both:Paid Ads: Foundational knowledge of Google and Meta Ads, and the ability to optimize and report on their performance (CTR, conversion).Graphic Design: Demonstrated design capability with a portfolio showcasing work beyond simple templates.Technical Tools: Proficiency in design tools (Canva, Photoshop, Illustrator, or equivalent. One or all platforms is great) and experience using paid ad platforms (Meta Ads Manager, Google Ads).Analytical Mindset: Must understand basic analytics, enjoy monitoring data, and be able to draw high-level conclusions about ad performance.Soft Skills: Self-sufficient, proactive, adaptable, and a clear communicator with strong written English.Collaboration: Able to handle multiple clients and deliverables in a fast-paced environment.Position DetailsLocation: Remote, Offshore (Preference for South African or Latin American candidates).Schedule: Full-Time, Monday-Friday, 8:00 AM - 5:00 PM CST.Compensation: Competitive salary, commensurate with experience level.