Social Media & Content Specialist

Salary：20-25KCore ObjectiveBe responsible for the full-cycle operation of overseas social media accounts, enhance Yida Technology’s brand awareness in Singapore and Southeast Asian markets, attract potential customers, and empower business growth.Key Responsibilities(I) Content Creation & DistributionPlan and create diversified, high-engagement content such as graphics, videos, and infographics to convey brand value, product advantages, and industry insights.Ensure consistency across all content in terms of brand tone, style presentation, and localized expression.(II) Community Management & EngagementAct as the official brand representative to proactively engage with global followers, influencers, and potential customers on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, and industry-specific platforms.Foster a positive and active community atmosphere, respond to comments and inquiries in a timely manner, and drive social interactions into business opportunities.(III) Data Analysis & OptimizationRegularly monitor and analyze key social media performance indicators to produce professional reports.Continuously optimize content strategies and campaign performance based on data insights.(IV) Cross-Team CollaborationCollaborate closely with product, design, and sales teams to transform materials such as product launches, customer success stories, and industry reports into effective social media content.(V) Trend & Competitor InsightsKeep abreast of the latest social media platform trends, tools, and algorithm changes.Track competitor dynamics and provide forward-looking operational recommendations to the team.Requirements(I) Basic RequirementsBachelor’s degree or above in Marketing, Media, Journalism, or related fields.At least 3 years of experience in overseas social media marketing within the B2B enterprise services or SaaS industry.Proficient in LinkedIn and X (Twitter) operation strategies, with in-depth understanding of the rules and best practices for Facebook, YouTube, and other platforms.Near-native proficiency in both written and spoken English and Chinese, capable of independently creating authentic English marketing content.Excellent content creation skills and visual aesthetics; proficiency in design tools such as Canva and Adobe Creative Suite is preferred.Skilled in using social media management and data analysis tools.Data-driven mindset, able to independently analyze data and guide operational decisions.(II) Preferred QualificationsProven track record of building an overseas social media system from scratch or successfully operating and promoting content.Basic video shooting and editing skills.Strong interest and certain understanding of AI, LLM, and Agent tracks.