Social Media & Content Specialist

Position OverviewJoin Beedie Living’s marketing team and help bring our communities to life online! We are looking for a creative and energetic Social Media & Content Specialist to own our brand’s digital presence and grow our online community.This role is perfect for someone passionate about content creation, social media growth, and building a connected online audience. You will create and execute content plans, engage with followers, optimize our digital channels, and analyze performance to drive engagement and growth.You’ll be on-site at Presentation Centers, project locations, and events, including evenings and weekends, helping tell the story of our communities across social media and digital platforms.Content Creation & StrategyDevelop and execute content strategies aligned with business goals.Create and maintain a content calendar for social media (incl. reels, stories, images), blog posts, and other digital channels.Manage and grow social media platforms (Instagram, Facebook, YouTube, LinkedIn), tailoring content for each audience.Engage with audience through direct messages, comments, polls and community management.Produce high-quality short and long form content, including photography, videography, and graphic design.Provide monthly and quarterly performance reportsWebsite Management & AnalyticsOversee website updates, ensuring an optimized user experience.Track and analyze website traffic, impressions, and engagement metrics.Implement SEO best practices to improve search rankings.Conduct keyword research and develop an SEO best practices handbook.Generate monthly performance reports for social media and website analytics.Marketing SupportSupport and coordinate events including project launches, Realtor functions, and client appreciation gatherings, managing logistics, catering, venue setup, and communications across digital and traditional media (ie. Eblasts, social media, signage etc..)Coordination of Presentation Centre operations and launches including set-up, supplies coordination, auctions, deficiencies and shut downs.Graphic design skills with the ability to create and resize print and digital ads, signage (aboards, mesh panels and misc. signs), corporate branding and eblast/promotional emails.Complete marketing administrative work such as invoicing, vendor payment forms, budget reports and liaising with accounting.Desired Skills And ExperienceUnderstanding of Vancouver’s residential real estate development industry is requiredA valid driver’s license and a vehicle are requiredMinimum 3 years of experience in a related roleExperience with Meta Business Suite, SEO, website management, and analytics tools (Google Analytics, SEMrush, etc.)Proficiency in photography, videography, and drone operation AI experience is a plusAbility to perform multiple tasks simultaneously and adapt to changing prioritiesEffective working independently and as part of a team Highly collaborative and flexible approach to teamworkExcellent organizational, time-management, and communication skillsStrong understanding of social media platforms and content creation tools (ie. Canva, Adobe Suite etc..)$60,000 - $80,000 a yearThe annual base pay range for this position will be based on the desired experience level for this role. Additionally, Beedie recognizes exceptional individual and team performance through our pay-for-performance bonus program. Factors that contribute to pay decisions include: relevant business and candidate factors such as market location, education, job-related knowledge, skills, experience, and organizational needs.The base salary and bonus are just a few key components of the overall compensation at Beedie. We also provide generous learning and development support, comprehensive group health benefits, vacation, maternity leave top-up, RRSP matching, paid time for volunteering, and more...