Social Media & Growth Manager (Global)

Location: RemoteExperience: 3–6 yearsCompensation: ₹10–12 LPA + ESOPs + BenefitsReports to: Founder & CEOKoinX is on a mission to simplify crypto taxation and accounting for the world. As we expand aggressively into global markets (US, UK, AU), we’re looking for a Social Media & Growth Manager who can scale our brand, build a loyal community, and create content that earns attention, sparks conversations, and drives share-worthy impact.If you’re a digital native who lives on the internet, understands trends before they trend, and can turn insights into content with viral potential — we want to meet you.What You’ll OwnYou will be responsible for accelerating KoinX’s brand presence across global markets through content, distribution, and community-led growth.Build and execute a cross-channel social media strategy (Twitter/X, Instagram, LinkedIn, YouTube, Reddit, Telegram, etc.)Lead content creation and distribution with a strong bias for virality, storytelling, and internet culture.Drive brand awareness, engagement, and share of voice across key geographies – US, UK, AU, IndiaCreate share-worthy content that speaks to crypto users, finance/tech audience, and the wider Web3 communityLaunch and manage community-led initiatives, campaigns, and conversationsRun growth experiments across platforms and formats; measure impact and double down on what worksCollaborate with Product Marketing, Design, and Founder's Office to align content with launches and product narrativeLeverage data, analytics, and insights for continuous improvement and growthOptional but valuable: Manage and grow the Founder’s personal brand across channelsWhat Success Looks Like (90 Days)30–50% growth in engagement rate across priority channels2 viral/industry-relevant campaigns executed with measurable tractionCommunity-led content and initiatives improving share of voice across target regionsA scalable content and distribution engine set up with reporting dashboardsFounder’s brand presence strengthened (if owned)Weekly/Monthly Output Expectations4–6 high-quality posts per platform per week (tailored, not cross-posted)2 growth experiments per month (new formats, channels, collaborations, or narrative plays)Bi-weekly community engagement initiativesMonthly analytics + insights report to FounderWho You Are3–6 years of experience in social media, content, or growth rolesA natural storyteller with a strong grip on internet culture, memes, hooks, and trend-hackingObsessed with social virality, community building, and cultural relevanceStrong at converting complex ideas into digestible, relatable narrativesData-driven, structured thinker who iterates fast and learns fasterOwnership-led mindset — you don’t wait for approvals, you make things happen|Bonus: On-camera comfort/ability to create faceless or face-led contentCrypto/Web3 experience is a strong plusSkills We ValueMust-haveContent writing & creative storytellingCommunity building & engagementData-driven decision-making & analyticsAbility to collaborate cross-functionally with product & marketingBonusAbility to create or appear in short-form video contentHands-on with creator-style content formatsHow to ApplyPlease click on the form https://forms.gle/qKdoFa1gJNF5V8nr7 to submit your resume and your details. Applications submitted through this form will be considered.What You’ll Love About Working With UsWork directly with the Founder — high trust, no bureaucracyFreedom to experiment, win big, fail fast, and try againBuild a global Web3 brand with millions of usersESOPs + accelerated growth opportunities in a rocket-ship startupYou shape the voice of a brand that’s defining a category