Social Media Lead

About the RoleWe’re looking for a Social Media Lead who lives and breathes culture, content, and creators.Someone who can run social media like a newsroom - fast, reactive, and always on trend —while building long-term brand love. You’ll set the tone, own the calendar, and drive output atscale (30–40 assets a month) with craft and clarity.KEY RESPONSIBILITIES● Lead social across all platforms (IG, Twitter/X, YouTube, LinkedIn, emerging).● Partner with creators and influencers to build authentic, scroll-stopping content.● Spot trends, moments, and cultural hooks — and turn them into content fast.● Own social response in tricky moments; manage brand reputation with speed and empathy.● Drive 30–40 assets/month with a mix of motion, static, copy-first and creator-led content.● Guide designers, copywriters, video editors, and community managers.● Track performance, iterate content formats, and scale what works.● Spot cultural and design trends early, and experiment with bold, new directionsREQUIREMENTS:● 5–8 years of experience in social media, content, or digital marketing (brand-side or agency).● Proven ability to ship high-volume, high-quality content consistently.● Strong grasp of creator economy, meme culture, and short-form video.● Experience handling brand reputation and crisis response on social media.● Creative and analytical mindset: can think in hooks, but also track ROI.● Leadership skills: ability to inspire and manage a small social/content team.