Social Media & Paid Aids

Job Summary:We are seeking an experienced Media Buyer with a strong background in the real estate industry to join our dynamic marketing team in Abu Dhabi. The ideal candidate will be responsible for planning, negotiating, and executing media campaigns across digital and traditional channels to generate qualified leads and increase brand visibility in a competitive property market.Key Responsibilities:• Plan and manage media buying strategies tailored to real estate campaigns (residential, commercial, off-plan).• Execute paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, and local media outlets.• Monitor, analyze, and optimize campaign performance metrics (CPL, ROAS, CTR, etc.) to ensure marketing ROI.• Collaborate with the marketing and sales teams to align campaign messaging with project goals.• Conduct market research to identify media trends, consumer behavior, and advertising opportunities within the UAE real estate market.• Negotiate rates and placements with media vendors, publishers, and influencers.• Create detailed media plans, reports, and post-campaign analysis.• Stay current on advertising laws, platform updates, and media regulations in the UAE.Qualifications:• Bachelor’s degree in Marketing, Communications, Business, or related field.• 3+ years of proven media buying experience, preferably within the real estate sector.• Strong understanding of real estate lead generation and digital media channels.• Experience with campaign tools such as Google Ads Manager, Meta Business Suite, DV360, etc.• Data-driven mindset with excellent analytical and reporting skills.• Familiarity with the Abu Dhabi and broader UAE property market is highly preferred.• Fluent in English; Arabic is an advantage.