Social Media Strategist

Senior Social Media StrategistPosition OverviewPinch Social is looking for a senior-level social strategist who can shape how brands grow, perform, and connect across the modern social landscape. This is a leadership role for someone who thinks in platforms, understands the commercial realities of agency life, and knows how to turn social media into measurable business impact.You will architect integrated social strategies for your assigned clients and ensure those programs deliver clear commercial value. You will guide execution, lead senior-level conversations with client stakeholders, and contribute to the overall strategic direction of the agency. You will also support agency-wide innovation, new business efforts, and cross-agency collaboration within the 5th business Group of Agencies which includes Pinch Social, Golden Word, Clever Samurai, 360 Leads, and Influence6.If you bring strategic depth, creative and analytical strength, and the presence to lead at a senior level, we want to meet you.What You Will DoLead development of sophisticated, insight-driven social strategies for your assigned clients, aligned to goals in awareness, demand generation, e-commerce, recruitment, loyalty, and reputation.Position social media as an integral part of a broader marketing ecosystem that includes PR, paid media, influencer programs, and experiential.Oversee execution across all platforms and guide content architecture, creative direction, calendars, and campaign development.Present strategic recommendations and performance insights to senior client stakeholders.Establish measurement frameworks, KPIs, and reporting structures, and turn data into clear, actionable recommendations.Protect account profitability through strong scope and resource management.Identify opportunities for expanded work across the 5th business Group of Agencies.Contribute to agency-wide strategic development, pitch support, and thought leadership.Mentor social managers, coordinators, and creators and elevate overall craft excellence.Stay ahead of platform evolution, creator culture, social commerce, and emerging tools.What You BringAt least 7 years of progressive experience in social media strategy.A strong track record of designing and presenting social-led strategies that drive measurable business outcomes.Deep understanding of paid social, influencer marketing, content strategy, analytics, and platform best practices.Strong data literacy with the ability to distill complexity for senior decision-makers.Experience mentoring and guiding creative and cross-functional teams.A confident client presence with experience leading senior-level conversations.Fluency in tools such as Hootsuite, Sprout Social, Meltwater, Meta Business Manager, TikTok Ads Manager, and others.A degree in marketing, communications, advertising, PR, or a related field.Why Join UsPinch Social is part of the 5th business Group of Agencies, a collaborative network that brings together expertise in PR, creative, demand generation, influencer marketing, and social. You will work with ambitious brands, a supportive integrated team, and an agency group that values creativity, curiosity, performance, and partnership.This is not a content management role. It is a strategic leadership position that shapes how clients grow through social media and how our agency evolves.The 5th business Group of Agencies values diversity in our workforce. We provide equal employment opportunity for all applicants and do not discriminate on any basis, including but not limited to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, gender, sexual orientation, gender identity and expression, age, disability, marital status or family status. The 5th business Group of Agencies is an equal opportunity employer, and it is our policy to recruit, hire, train and promote qualified persons based solely on the individual’s performance.