Sr. Manager of Creative Content & Communication

Sr. Manager of Creative Content & Communication                     Life Line Screening is a leader in the preventive healthcare market, providing screenings for stroke, cardiovascular disease and other chronic ailments to over 10 million people over 30 years. We have an exciting new opportunity for a highly skilled creative person to lead the development of new and fresh marketing content and drive it to various channels. This person’s responsibilities will include driving the creation of content, design and communication, as well as manage, lead and direct a couple of design and content team members. This person will continually create direct response and educational marketing creatives for the purposes of customer acquisition and retention for social media, email, videos, display advertising, landing pages, direct mail, articles and our websites. This role will require a good writer with an eye for design in order to develop A+ content that resonates with our prospects and customers and represents our company’s reputation and brand. Job functions include:    •       Develop high quality and strong performing marketing creative assets for Channel owners for Social Media, Web, email and print channels.   •       Write concisely and articulate compelling marketing messages that are easy to understand for consumers who are typically age 40+.•       An eye for design. Provides creative direction to our Designer to develop professional and appealing creative assets.•       Ambassador and owner of marketing creative content: Drive development of digital and print assets, photo images, videos, inclusive of customer testimonials for creative use.   •       Create, drive and manage a creative asset library for all levels of the company to utilize.•       Develop articles and content for website pages, such as health education, testimonial page.•       Develop creative assets for all parts of Life Line Screening businesses, inclusive of screening services, Field Operations, Business Development and Clinical Research.•       Collaborate with all levels throughout the organization, inclusive of channel owners, legal and compliance.  Required SkillsExperience with developing creative assets for Health and Wellness is a plus. Demonstrated success with developing direct response content with the goal of converting people to customers. Strong experience with developing content in digital and/or print space. Great writer with an eye for design that knows how to connect with the customer. Passionate and takes pride in his/her work to drive opportunities.