Novartis

Sr. TA Strategy Lead, Immunology

Posted: 46 minutes ago

Job Description

SummaryTA Strategy Senior Lead is responsible for co-development of Brand strategy with International TA, localization and implementation of tactics to optimize sales, grow market share and revenue for a brand or set of brands as TA portfolio in the short and long term and triple-win (win for patients, customers, Novartis).About The RoleMajor accountabilities: Engage with International TA to shape future strategy and ensure Japan market voice and requirements for pre and post launch is incorporated, based on deep understanding of the market dynamics, unmet needs and customer trends in the Therapeutic AreaBased on co-created Brand Strategy with International TA, localize brand strategy to Japan market and set Strategic Imperatives (SIs) to drive TA performance as well as creation and implementation of tactical plan for patients, healthcare professionals and stakeholders in healthcare system across all touchpoints, integrated with brand strategyCross-functional orchestration to ensure operational requirements and tactical implementation are consistent with the strategyAnalyze current & future Brand Performance including forecasting and optimize resources allocation for the assigned brand to generate the customer experienceOwn commercial peer-to-peer programs (i.e. national symposia/webinars, congress seminar) to ensure high quality and impactImprove company reputation and relationship with academic societies and various stakeholders in maximizing TA opportunities and creating a better environment for patientsKey Performance IndicatorsTA overall sales and market shareAchievement of strategic and execution KPIsImprovement of company reputation in TA communitiesEfficiency gainsBackgroundEducation:A University level (bachelors) degree; Marketing, Business Administration, Clinical Research, or related field. MBA a plus.LanguagesEnglish: Business level mandated Japanese; Fluent is preferredExperience/Professional RequirementExperience working cross-functionally and trans-nationallyPharmaceutical marketing experiencesAdditional related experience in field sales, related marketing services, brand management and/or medical activities is a plusStrong interpersonal skillsBusiness planning, analysis, management reporting skillsInternal cross functional communication and leadershipCompetencyStrong relationship management and natural collaboratorExperience and capable of managing Global communicationsStrategic, analytical and creative thinkingAgile mindsetWhy Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureJoin our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/networkBenefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

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