Job Description

Your jobAre you passionate about (sustainable) marketing and consumer research? Do you have a strong desire to share your knowledge and enthusiasm with the next generation of professionals? Then we may have the perfect opportunity for you!The Marketing and Consumer Behaviour Group (MCB) at Wageningen University and Research is looking for an enthusiastic and ambitious lecturer in marketing (and consumer) research to join the team. The position contains an essential role within our curricular marketing education and within the supervision of bachelor thesis, master thesis, and research internship students, and may develop into an exciting and unique lecturer career track within the group.As a lecturer, you are devoted to, and have the relevant background needed, to educate students in advanced marketing theories, in applying marketing theories in solving societal problems, and in developing research projects (including theory application and data collection) related to marketing and consumer behavior. The focus of our teaching is to train students to develop research projects where they can solve real-life problems by applying theories and collecting and analyzing data related to marketing and consumer behavior. The successful applicant will make an essential contribution to this development, and will organize courses (e.g., “Sustainable Marketing”, “Business Theories and Sustainability”), deliver lectures, and give tutorials. Moreover, the position entails management tasks that are essential for MCB, such as internship/thesis coordinator. You will make essential contributions to the development of our new BSc programs,and be given the opportunity to attain the nationally recognized Dutch university teaching qualification (UTQ).Your ResponsibilitiesPrepare and deliver lectures to undergraduate or graduate students on topics such as sustainable marketing, food marketing, strategic marketing, principles of marketing, marketing theory and consumer studies.Evaluate and grade students' class work, assignments, and papers.Initiate, facilitate, and moderate classroom discussions, focusing on students.Prepare course materials, such as syllabi, homework assignments, and handouts.Coordinate the MCB theses internship trajectories across staff and students.Supervise bachelor thesis, master thesis, and internship thesis students.Keep abreast of developments in the field by reading current literature, talking with colleagues, and participating in professional organizations and conferences.The work environmentThe Marketing and Consumer Behaviour group is one of the leading research and teaching groups in the fields of agriculture, sustainability, and food worldwide. Our group, consisting of a very enthusiastic, passionate, dedicated, and interpersonal team of talented researchers and lecturers, has the commitment to deliver excellent teaching and to make essential scientific contributions to the top journals in research focused on Marketing, Consumer Behavior, Agricultural Economics, Sustainability, and Food Sciences. This is also evidenced by our high listings in both teaching and research rankings. Most, if not all, of our research and teaching emphasizes the social impact of our work and is positioned to support the global sustainability goals ( "Science for Impact" ). We are looking for a person who fits this team. This means that you are a team player who is motivated to advance the group's education, while at the same time grasping the opportunity to develop yourself further in both education and research.Your qualitiesYour QualitiesThe ideal candidate is expected to have the following qualities:A PhD degree (or planned defense date) in marketing, consumer behaviour, or related fields (e.g., economics or management studies);Affinity with marketing science or business marketing;Affinity with societally relevant science on topics such as sustainability, health, food and agribusiness;An interest in student-focused teaching;An excellent English language proficiency (a minimum of CEFR C2 level). This position requires an excellent English language proficiency (a minimum of CEFR C2 level). For more information about this proficiency level, please visit our special language page;Knowledge of Dutch language and previous teaching experience will be valued;Ideally: Experience in programming languages such as R or PythonWe offer youWageningen University & Research offers excellent terms of employment. A few highlights from our Collective Labour Agreement include:sabbatical leave, study leave, and partially paid parental leave;working hours that can be discussed and arranged so that they allow for the best possible work-life balance;there is a strong focus on vitality and you can make use of the sports facilities available on campus for a small fee;a fixed year-end bonus of 8.3%;excellent pension scheme;A unique Lecturer career development path in our newly formed Academic Career Framework.In addition to these first-rate employee benefits, you will of course receive a good salary. Depending on your experience, we offer a competitive gross salary of between € 3,546.- and € 6,433.- for a full-time working week of 38 hours, in accordance with the Collective Labour Agreements for Dutch Universities (CAO-NU) (scale 10 or 11). As for your contract, we initially offer a one-year contract that can be extended - if possible within (company) organizational circumstances - on good performance. Of course, we are happy to have a conversation with you if you have any questions about this. The starting date is negotiable, but no later than February 15th, 2026.Wageningen University & Research offers plenty of opportunities for growth and development, with a strong internal recruitment policy and excellent training programmes.You will work on the greenest and most innovative campus in the Netherlands, in an international and open working environment. For 20 consecutive years, we have been voted the "best university" in the Netherlands! A place to be proud of.Coming from abroadWageningen University & Research is the university and research centre for life sciences. The themes we deal with are relevant to everyone around the world and Wageningen, therefore, has a large international community and a lot to offer to international employees.Because we expect you to work and live in the Netherlands our team of advisors on Dutch immigration procedures will help you with the visa application procedures for yourself and, if applicable, for your family. If you come with a partner, we offer a Dual Career group program organized by our Welcome Center. This program helps your partner to get familiar with the Dutch culture, labour market and assists your partner to find a job.Feeling welcome also has everything to do with being well informed. Wageningen University & Research's International Community page contains practical information about what we can do to support international employees coming to Wageningen. Furthermore, our Welcome Center can assist you with any additional advice and information about for example housing, opening a bank account or schooling. Finally, certain categories of international staff may be eligible for a tax exemption on a part of their salary during the first five years in the Netherlands.Do you want more information?Do you want more information?For more information about this function, please contact Prof. Dr. Ilona de Hooge, by phone: +31 317 486 124 or by email: Ilona.deHooge@WUR.nl (do NOT email your application).For more information about the procedure you can contact Jeanine van ‘t Veer, Corporate Recruiter, via email: recruitment.ssg@wur.nl.Ready to apply?Click on the application button next to the vacancy on our website. Only applications submitted through our website will be considered.This vacancy is open till November 24th, 2025. The first job interviews will take place between December 1st and December 15th, 2025.ProcedureAs part of our selection process, an assessment may be incorporated within the procedureWelcome, safe, and valuedWageningen University & Research (WUR) highly values diversity and inclusion because we believe that different insights lead to innovative solutions. We create a work environment where everyone feels welcome, safe, and appreciated, regardless of background, identity, or experience. Together, we are building a culture where everyone's unique contribution adds to the success of our organization.We areWageningen University & ResearchThe mission of Wageningen University & Research is ‘To explore the potential of nature to improve the quality of life’.We pursue this mission through a synergistic approach between Wageningen University and Wageningen Research Foundation (applied research). Our research focuses on questions within the domains of food, living environment, and society. With approximately 30 locations, 7,700 staff members, 2,500 PhD candidates, and over 13,000 students, Wageningen University & Research is among the world’s leading knowledge institutions in its domain. The integral approach to challenges and the collaboration across various disciplines form the core of the unique Wageningen approach.Read the 5 reasons why your future colleagues enjoy working at WUR.We will recruit for the vacancy ourselves and do not appreciate unasked for services from recruitment agencies. However, sharing in your network is appreciated.

Job Application Tips

  • Tailor your resume to highlight relevant experience for this position
  • Write a compelling cover letter that addresses the specific requirements
  • Research the company culture and values before applying
  • Prepare examples of your work that demonstrate your skills
  • Follow up on your application after a reasonable time period

You May Also Be Interested In