Territory Sales Manager

About GraffeoFamily Business – Graffeo is the oldest family run coffee company in San Francisco – Luciano Repetto has been steadfastly roasting coffee from the same North Beach storefront that he took over from his father decades ago.Cult Following – Served at some of the finest restaurants in the world, such as Michelin – starred Lazy Bear, classic SF restaurants like Zuni Café, and ultra-gourmet grocery stores Bryan’s, Draeger’s, and Woodlands Market. New York Times Ruth Reichl said it best: “To me Graffeo Coffee is rich, full and never bitter.”Simple Gourmet – While we have seen coffee trends come and go, Graffeo has remained laser focused on the science and art of roasting beans that yield what Luciano believes is simply the world’s finest coffee. We keep it simple. One blend. Two roasts. No shortcuts. Because when it comes to something as vital as coffee, you don’t mess with perfection.The RoleThe Territory Sales Manager (TSM) is key to expanding Graffeo’s wholesale business. You will be the face of Graffeo to restaurants, cafés, and gourmet retailers, ensuring they have what they need to sell more Graffeo coffee. This is a field-based role with 80-85% travel, where you’ll identify prospective wholesale accounts, convert them into Graffeo partners, and grow existing relationships. WHAT YOU'LL BE DOINGMaster the Graffeo product line. Understand how our coffee fits the needs of high-end food and beverage establishments.Own your territory. Build and execute a structured ‘zone’ travel plan to maximize new customer acquisition and retention.Prospect aggressively. Use research tools (Google, LinkedIn, industry contacts) to build a pipeline of potential accounts.Drive sales through in-person visits. Make at least 25 high-quality calls per week—each resulting in an order.Train and engage customers. Teach restaurant and retail staff how to position and sell Graffeo coffee.Grow the business. Hit quarterly targets for new accounts and sales revenue.Maintain detailed records. Track all prospecting, sales activity, and customer interactions.Key Requirements:5+ years of outbound sales experience. Field-based experience within the Food & Beverage industry at a premium brand and/or food brokerYou don’t take no for an answer. You’re a natural closer who thrives on the challenge of turning prospects into customers.Strong time management and problem-solving skills. You know how to prioritize and execute.Competitive, driven, and passionate about food and beverage. You love the thrill of sales and the craftsmanship of great coffee.Team player. You want to win, but you also want the company and your colleagues to win.Action-oriented. You don’t wait—you make things happen.Utilize empathy to understand key business drivers and challenges that affect current and prospective Graffeo customers.Live the Graffeo core values daily: Act with honesty and integrity. Do what you say you are going to do, and make things happen.SPEED and sense of urgency.Benefits:• Competitive benefits: health insurance, PTO, and 401(k) matching.• Career growth opportunities in a company with deep roots and a strong reputation.