Virtual Assistant — CRM & Outreach (GoHighLevel/Instantly) - Freelance, Remote

Department: Support & LeadershipLocation: Global+Compensation: $6.00 / hourDescriptionAbout the ClientA fast-growing US-focused data and lead-services company that provides exclusive off-market real estate probate lead lists and marketing intelligence to investors, brokers, and realtors. They deliver high-quality, verified lead data and marketing playbooks to help clients scale outbound campaigns and close more deals. The company has served thousands of customers nationwide and is expanding operations and marketing to support rapid growth.Why does this role exist?This role is being hired to rapidly professionalize lead intake, follow-up, and CRM operations so valuable prospects from email campaigns never slip through the cracks. You will own the day-to-day execution of GoHighLevel and Instantly, implement reliable processes, and launch consistent outreach and social media activity so the business can scale without overloading the CEO or existing team. In short: keep every inbound lead engaged, streamline systems, and build repeatable SOPs for sustainable growth.The Impact you’ll makeLead intake & inbox managementMonitor and respond to inbound leads from Instantly and email campaigns.Triage, prioritize, and assign follow-ups so no lead is missed.Log all interactions and update lead statuses in GoHighLevel.CRM & campaign executionFully operate GoHighLevel for conversation management, tags, sequences, and pipelines.Execute and support outbound messaging and automated follow-ups in Instantly.Maintain campaign lists, perform basic list hygiene, and report deliverability/issues.Sales operations & schedulingGenerate quotes using internal pricing tools and send to prospects.Book sales calls via the calendar system and confirm appointments.Track conversion outcomes and ensure handoffs to sales team are clean.Process building & documentationCreate and maintain SOPs for lead nurturing, follow-up cadences, and CRM hygiene.Implement tracking and escalation workflows to close gaps in the funnel.Train other team members on documented processes as needed.Marketing & administrative supportPublish and schedule social media posts across platforms (Instagram, Facebook, TikTok, etc.) using a scheduling tool.Assist the CEO with calendar management, basic operational tasks, and ad-hoc admin.Use ChatGPT and internal templates to draft high-quality outreach and social content.Skills, Knowledge and ExpertiseRequired:Strong, hands-on experience using GoHighLevel (daily operational use).Proven experience with Instantly (or equivalent cold/email automation platform) managing inbound and outbound campaigns.Excellent written and verbal English for US-focused sales outreach.Demonstrated ability to manage high-volume inbound responses and ensure no leads are missed.Availability to work full-time 40 hrs/week M–F 9:00 AM–6:00 PM Central Time (US).WFH Set-Up:Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.Internet speed of at least 40MBPSHeadset with an extended mic that has noise cancellation and a webcamBack-up computer and internet connectionQuiet, dedicated workspace at homeYour Superpowers:TechnicalDeep practical knowledge of GoHighLevel CRM, pipelines, tags, and conversation workflows.Strong email automation skills with Instantly (campaign setup, sequencing, follow-up rules, deliverability awareness).Proficiency with Microsoft Office / Outlook and calendar booking systems.Familiarity with social media scheduling tools and basic posting across Instagram, Facebook, TikTok.Comfortable using ChatGPT for copy-drafting, SOP creation, and workflow automation.Soft skillsExceptionally organized and detail-oriented; strong task ownership.Clear, persuasive communicator with a US-sales tone.Proactive problem-solver who escalates quickly and documents solutions.Able to work independently while collaborating via Microsoft Teams.Coachable with a growth mindset and willingness to create repeatable processes.You should apply if...You take pride in making operational systems reliable and hate seeing leads slip through the funnel.You enjoy hands-on CRM work, process documentation, and fixing operational gaps.You’re patient but results-driven, comfortable in a fast-growing environment, and willing to support the CEO on operational tasks.You want a role where you can eventually take on leadership responsibilities over remote team members.What to expect...Work Setup:Remote positionMust have a reliable internet connection and a quiet workspaceRequired to provide own computer with Intel Core i5 or something similar or higher operating systemWorking Hours:40 hours per weekMonday to Friday 9:00 AM–5:00 PM US Timezone (40 hrs/week)Compensation:$6 per hourNo benefits package includedBenefits