Marketing Officer

Store Branding & Visual Merchandising – Coordinate and implement branding for new store openings and refurbishments, ensuring alignment with Yalelo’s brand guidelines. Brand Maintenance & Compliance – Maintain consistent brand standards across all outlets, conducting regular store branding audits and ensuring timely updates to signage, POS materials, and displays. Customer Service Support – Respond to customer queries and feedback promptly and professionally, working with the customer service team to resolve issues and improve satisfaction. Marketing Campaign & Event Support – Assist in planning and executing marketing campaigns, in-store activations, and product promotions; represent Yalelo at key events and trade shows.

Administrative & Vendor Management – Support with managing marketing-related budgets, coordinate with suppliers and service providers for timely delivery, and support with reporting on campaign and branding activities. Compliance Oversight – Ensuring all branding and marketing materials meet Yalelo’s quality and compliance standards. Brand Management – Maintaining strong brand presence and consistent visual identity across all outlets. Customer Service Excellence – Delivering exceptional customer experience through effective engagement and prompt resolution of queries. [Added Advantage] Digital Marketing & Content Development – Ability to contribute to the creation of marketing content (photos, videos, social media material) to support campaigns.

QualificationsDiploma or degree in Marketing, Business Administration, Communications, or related field. Minimum of 3 years demonstrated experience in retail marketing, brand execution, or visualmerchandising preferred. Registered with the Zambian Institute of Marketing (added advantage). Strong organisational skills with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office (Word, Excel, PowerPoint). Familiarity with digital marketing tools and content creation is an added advantage. Must have skillsCreative & Solutions-Oriented: Brings fresh ideas to the table, particularly in marketing and branding initiatives that grow the brand. Disciplined & Accountable: Manages time and resources efficiently.

Follows through on commitments and ensures high standards are maintained across all Yalelo outlets. Good to have skillsProactive & Self-Starter: Takes initiative without waiting for instructions. Constantly looks for ways to improve operations and solve problems before they escalate. Clear & Honest Communicator: Able to communicate operational needs, challenges, and updates transparently to both frontline teams and senior management. Builds trust through openness and consistency. Collaborative Team Player: Works effectively with cross-functional teams to execute on shared goals. Supports a positive team culture and motivates others.