YouTube Channel Optimization & Monetization Manager

Company DescriptionLincoln Square is a community of creators, thinkers, strategists, and activists, including familiar faces from national politics. Our mission is to expose, inspire, inform, and lead in the defense of democracy by taking on autocrats and right-wing media. We feature content daily from historians, strategists, and thinkers. We proudly stand for democracy and truth, providing you with the tools to fight against those who aim to undermine it.Role DescriptionThis is a full-time role for a YouTube Channel Optimization & Monetization Manager, who will work remotely. You will work closely with Growth Marketing and Video production teams to design and implement long-term YouTube strategies tailored to each asset library. You will help develop publishing calendars, identify content opportunities beyond Lincoln Square-published video assets, optimize, publish 15-20 long-form videos weekly, and manage collaborations with external content creators or agencies. You will act as a thought leader, educating Lincoln Square, a partner channel and personalities on YouTube best practices to maximize visibility , subscriber growth, views and monetization. The manager will be responsible for optimizing our YouTube channel, ensuring engaging video production, implementing effective monetization strategies, handling minor video editing, managing YouTube marketing efforts, and maintaining clear communication with the team. The role requires a hands-on approach to enhancing our channel's presence, growth, monetization, and performance.This job requires applicants to live in the United StatesRequired QualificationsExperience with YouTube channel management and optimization, with a portfolio of projects that demonstrate proficiency, proven subscriber growth and increasing monetization.Experience with using automation tools and Artificial Intelligence strategies to enhance and improve workflows.Experience in working within YouTube Studio and al of it's featuresProficiency in Marketing and Communication best practices for YouTubeVideo editing within the YouTube Studio or externally to create shorts and minor editing skills for short/long form videoStrong analytical and problem-solving abilitiesAbility to work collaboratively in an on-site team environmentExperience in digital media or a related field is a plusBachelor's degree in Marketing, Communications, Film, or related discipline, OR applicable experience.YouTube Monetization Class certification or related certificationsNOTE: We are not accepting any candidates who work through their own MCN (Multi-Channel Network) that requires Lincoln Square to give ownership and control to the candidate. If using a MCN to manage our channel(s), it must be established and owned by Lincoln Square.Responsibilities Design and implement custom YouTube strategies for optimizing published video content that is aligned with Lincoln Square’s brand, audience and revenue goals.Responsible for the upload and publishing of all Lincoln Square content with appropriate titles descriptions, links, end cards, thumbnails.Lead all aspects of community management efforts, including engaging with fans, live chat, crafting posts, and moderating comments to foster an active and engaged audienceCreate/edit Lincoln Square videos and edit into vertical short-form video clips and on-screen titles for use on YT Shorts, and distribute to staff to post on socials.Work with producers and post teams to track content delivery and maintain master publishing schedules/calendars for posting on YouTube.Play a key role in A/B testing, especially for new channel content and formats with a focus on experimentation and optimizationLeverage TubeBuddy, VidIQ, Tubular Labs, and other platforms to share additional insights with important partners.Leverage Artifical Intelligence tools to enhance and improve workflows.Regularly report and share channel performance with team members with the goal of increased subscribers, engagement and monetization.Drive collaboration across cross-departmental teams (e.g., programming, creative, marketing, and social teams) to ensure alignment on central initiatives and important metricsUtilize data to inform strategies and advise on content publishing schedules to optimize reach, growth, views, engagement and monetization.Act as the YouTube lead for the organization, staying ahead of trends, algorithm changes, and best practices on the platform.Identify and pursue new monetization opportunities, such as Super Chats, Shorts Fund, channel memberships, merchandise sales, and other revenue-generating features that will increase the share of organizational revenue from YouTube.Serve as a bridge between Lincoln Square and YouTube, staying connected to any new tools, pilot programs, or revenue models. You will also be the first line of communication with YouTube/Google and their platforms to manage brand reputation, trouble shoot monetization, copyright, and other barriers to growth and monetization.Collaborate with Lincoln Square video producers and on-air personalities to educate and empower them on how to best optimize content that will be published to YouTube that will grow audiences and revenue.Provide creative input and ideation, identifying opportunities for content formats, storytelling, and audience engagement.Oversee the optimization of published videos, ensuring proper metadata, keyword search terms, thumbnails, playlists, titles, descriptions and proper and most effective use of in-video tools like info cards, external links and more to help increase YouTube recommendations, video views, subscribers, and traffic to the Lincoln Square Substack, donation pages, etc.Create innovative strategies using YouTube Shorts as a means to increase subscribers, views and viewer durationMonitor performance analytics and translate insights into actionable improvements, and reporting these insights to Director of Revenue for data-driven decision making and establishment of best practicesCollaborate with internal departments to ensure YouTube optimization strategies are fully integrated into video releases, campaigns, brand goals/messaging.Off YouTube:Upload, or provide any short form video, descriptions, titles, etc, on Instagram and Tiktok and facebook for upload by other team members.PLEASE FORWARD RESUME, COVER LETTER & SALARY EXPECTATIONS to Velda@lincolnsquare.media